Cannabis Marketing and Problematic Cannabis Use Among Adolescents

Trangenstein, Pamela J.; Whitehill, Jennifer M.; Jenkins, Marina C; Jernigan, David H.; Moreno, Megan A.

doi:10.15288/jsad.2021.82.288

Cited by 36 publications

(26 citation statements)

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“…Specifically, adolescents and young adults who regularly use social media platforms and access substance‐related media on these platforms have a greater likelihood of use and pro‐use norms due to exposure [35]. This effect has been observed on text‐ [34] and image‐based [6] platforms; however, limited research has assessed whether this effect carries over to video‐based platforms. Given that TikTok continues to grow in popularity among adolescents and young adults [13], and that its video content is considered to be more engaging than its text‐ and image‐based counterparts [36], it is likely that exposure to pro‐substance content on this platform may have a greater influence than other platforms.…”

Section: Discussionmentioning

confidence: 99%

“…Positive depictions of cannabis use on social media are of concern as regular viewing of positive cannabis content is likely to desensitise adolescents [4], normalise substance use [4] and increase initiation [5,6] or escalation of cannabis use [6], which in turn poses the risk of further high-risk behaviours and concurrent mental health problems [7]. In adolescents specifically, early cannabis use has been linked to neuropsychological decline [8] and increased risk of depression and suicidality in young adulthood [9].…”

Section: Introductionmentioning

confidence: 99%

“…High-frequency social media engagement among college students is associated with a higher likelihood of exposure to pro-cannabis content [14] and greater odds of subsequent cannabis use initiation in adolescents [5]. US adolescents are five times more likely to engage in cannabis use following engagement with cannabis use marketing on social media than adolescents who have not engaged with this content [6]. Engagement with cannabis content on social media has also been linked to a greater likelihood of cannabis use disorder development and escalation of regular use in adolescent populations [6].…”

Section: Introductionmentioning

confidence: 99%

“…US adolescents are five times more likely to engage in cannabis use following engagement with cannabis use marketing on social media than adolescents who have not engaged with this content [6]. Engagement with cannabis content on social media has also been linked to a greater likelihood of cannabis use disorder development and escalation of regular use in adolescent populations [6].…”

Section: Introductionmentioning

confidence: 99%

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Getting high for likes: Exploring cannabis‐related content onTikTok

Rutherford

Sun

Johnson

et al. 2022

Drug and Alcohol Review

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Introduction With over 1 billion monthly users globally, a third of whom are under 14 years, TikTok's popularity is indisputable. Publicly available cannabis‐related content on this platform may influence perceptions of cannabis use. We aimed to examine how cannabis‐related videos are portrayed on TikTok. Methods Data were collected from TikTok using hashtag‐based keywords on cannabis‐related videos (n = 1377). Seven researchers documented video metrics (i.e. views, likes, comments) and independently coded videos for sentiment and theme. Results After removing duplicates and non‐related content, the final sample contained 881 videos. These videos had a median view count of 518 700 (SD = ±1 082 905), median likes count of 99 900 (SD = ±206 647) and median comment count of 931 (SD = ±2977). Many videos portrayed cannabis use positively (54.14%; collectively viewed 417 million times), with 15.84% of this subset actively depicting cannabis or administration products. The thematic analysis identified seven non‐mutually exclusive themes. Content portraying cannabis use as entertaining or humorous accounted for 71.74% of videos, with a further 42.90% discussing personal cannabis use experiences and 24.63% promoting the social and cultural acceptability of cannabis use. Discussion and Conclusions Our sample revealed over half of videos portrayed cannabis use positively and none were age restricted. All were publicly accessible through standard web and smartphone applications. With previous research demonstrating that exposure to cannabis‐related content can influence adolescents' attitudes and problematic cannabis use, it is important more effective age restrictions and regulations are introduced to social media platforms.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Getting high for likes: Exploring cannabis‐related content onTikTok

Rutherford

Sun

Johnson

et al. 2022

Drug and Alcohol Review

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“…While such marketing is still absent from the airwaves in the United States, it is widespread in social media, including through 'business pages' created by cannabis firms. A survey of 482 adolescents (aged 15-19 years) in states where cannabis use has been legalized for adult use found youth exposed to and engaging with this marketing, with higher levels of exposure and engagement associated with greater odds of past-year cannabis use [6,7], and the odds of cannabis use disorder rising with increased exposure to billboard advertising, ownership of branded merchandise and having a favorite brand [8]. A search of PubMed for the words 'cannabis advertising marketing' produced just eight relevant studies, showing how the cannabis industry's marketing activities have thus far been left out of knowledge chain activities.…”

Section: Cannabis Chains Of Influence From a Us Perspectivementioning

confidence: 99%

Cannabis chains of influence from a US perspective

Jernigan

2021

Addiction

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Current developments in the global governance arena: where is alcohol headed? J Glob Health 2019; 9: 020305. 16. Casswell S., Rehm J. Reduction in global alcohol-attributable harm unlikely after setback at WHO executive board. Lancet 2020; 395: 1020-1. 17. Casswell S. Why NZ's cannabis bill needs to stop industry from influencing policy. The Conversation. 2019 (17 December). Available at: https://theconversation.com/why-nzs-cannabis-bill-needs-to-stop-industry-from-influencing-policy-128530 (accessed 16 April 2021).

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Evolution of the substance use landscape: Implications for contingency management

Goodwin,

Kirby,

Raiff

2024

J of App Behav Analysis

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Contingency management (CM), which involves the delivery of incentives upon meeting behavioral goals, has the potential to improve substance use treatment outcomes. The intervention allows for flexibility through numerous modifiable components including changes to incentive magnitude and schedule, target behavior, and intervention structure. Unfortunately, numerous changes in the substance use landscape have occurred in the past 10 to 15 years: Substances are more potent, overdose risk has increased, new substances and methods of use have been introduced, and substance classes are increasingly being intentionally and unintentionally mixed. These developments potentially undermine CM outcomes. We explored recent substance use changes due to legislative, regulatory, social, and economic factors for four substance classes: stimulants, opioids, tobacco, and cannabis. We discuss potential adjustments to the modifiable components of CM for future research in response to these changes. By continually adapting to the shifting substance use landscape, CM can maintain optimal efficacy.

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Cannabis Marketing and Problematic Cannabis Use Among Adolescents

Cited by 36 publications

References 0 publications

Getting high for likes: Exploring cannabis‐related content onTikTok

Getting high for likes: Exploring cannabis‐related content onTikTok

Cannabis chains of influence from a US perspective

Evolution of the substance use landscape: Implications for contingency management

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