“…Barreras y fuerzas impulsoras de la implementación de la Industria 4.0 en las organizaciones: un estado del arte Previous studies had confirmed the positive impact of technologies on company productivity at the level of processes, service quality, market share, flexibility, value chain management, customer satisfaction, improvement of innovation processes, among others (Bayo, Billón, & Lera, 2008;Zhang, van Donk, & van der Vaart, 2011;Garcia & Landeros, 2020;García, Lopez, & Epelde, 2020). In this sense, industry 4.0 represents an optimistic discourse with high expectations regarding performance improvement with its implementation, demonstrating that it can optimize internal operations and, also, has the potential to strengthen its market services (Müller & Däschle, 2018).…”