1964
DOI: 10.1111/j.1540-6261.1964.tb02865.x
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Capital Asset Prices: A Theory of Market Equilibrium Under Conditions of Risk*

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Cited by 7,894 publications
(3,186 citation statements)
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“…In fact, a typical measure of risk is the second moment of the distribution of outcomes, that is, the variance of outcomes around the option's expected value. The higher the outcome variance of risky options (with otherwise equal expected values), that is, the riskier it is, the less likely people are to choose the options, and the lower their willingness to pay for them (Sharpe, 1964). This ''payoff-variability effect'' is also observed when people experience variance while choosing repeatedly from a set of options (Busemeyer & Townsend, 1993;Erev & Barron, 2005;Myers & Sadler, 1960).…”
Section: Does the Experience Of Variability Results In More Search?mentioning
confidence: 99%
“…In fact, a typical measure of risk is the second moment of the distribution of outcomes, that is, the variance of outcomes around the option's expected value. The higher the outcome variance of risky options (with otherwise equal expected values), that is, the riskier it is, the less likely people are to choose the options, and the lower their willingness to pay for them (Sharpe, 1964). This ''payoff-variability effect'' is also observed when people experience variance while choosing repeatedly from a set of options (Busemeyer & Townsend, 1993;Erev & Barron, 2005;Myers & Sadler, 1960).…”
Section: Does the Experience Of Variability Results In More Search?mentioning
confidence: 99%
“…For example, early studies focussed on international applications of the Capital Asset Pricing Model (CAPM), originally developed in a domestic context by Sharpe (1964) and Lintner (1965). The model was internationalized by allowing investors to di er across countries, according to their preferred currency or consumption basket (e.g.…”
Section: Introductionmentioning
confidence: 99%
“…In spite of these facts modern event study literature refers to Ball and Brown and Fama-FisherJensen-Roll contributions because of two reasons. In these papers for the first time the market model by Sharpe [42] was applied and both papers used data from the newly established Center for Research in Security Prices (CRSP) at the University of Chicago. This data source became the standard in capital markets research.…”
Section: Introductionmentioning
confidence: 99%