Capitalism and Sustainable Development

Lambin, Jean-Jacques

doi:10.4468/2009.2.02lambin

Cited by 30 publications

(29 citation statements)

References 28 publications

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“…This obliges organizations in competitive and aggressive environments to base their actions on a marketorientated philosophy. The relevance and pertinence of marketing in market-orientated organizations, which maintains a double focus between market and competition, can be highlighted via three roles or tasks that constitute the central point in the strategic procedure (Hooley et al, 2001;Lambin, 2009). The first role or task of marketing is to identify the characteristics, profiles, requirements and demands of the customers and effectively communicate and disseminate the information to the organization as a whole.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Toledo

Leon

2019

INMR

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Purpose It has been verified that companies are using crowdsourcing to carry out tasks related with the market, concentrating on three main areas: product development, advertising and promotion and market research. This study aims to carry out qualitative research using the case study method. The analysis unit that will be used will be marketing activities based on crowdsourcing. Finally, the study subjects used to understand the phenomenon are Coca Cola, PepsiCo, Netflix and Amazon. Design/methodology/approach For this study, the decision was made to use the case study method due to its qualitative character. Thus, the analysis unit of the study is composed of the activities of the company investigated related to the activities of the marketing information system. For this study, a unique case study was used. The object companies were Coca Cola, PepsiCo, Netflix and Amazon. Findings A significant number of advantages are therefore perceived for companies that adopt mass collaboration practices in the research and development of products. The strategic importance of this concept for companies that launch themselves into these surprising endeavors is ever more clear and consolidated in their planning. It is up to those sectors that are responsible for communication to think of strategies that incorporate the collaborative work of consumers into their actions. Research limitations/implications The study presents some limitations that give rise to the opportunity to embark on future studies. As it is an exploratory study, there was no validation of causality between variables, which may diminish the empirical value of the findings. In this context, the sample is small and non-probabilistic, which on one hand made applying the interviews in the field study viable, but on the other does not enable the results to be generalized. Practical implications The transfer of power to crowds of consumers has led to a reduction in costs. This combination of innovative and cost reduction constitutes value innovation, a basic factor for customer retention, standing apart from the competition and obtaining appreciable results, thus reducing mortality. Social implications A collaborative action is an integrated marketing and communication action. In the same way, using bloggers to evaluate products today is a basic form of research and development, networking and communication with consumers, who become co-creators of products and services, as well as interlocutors with those responsible for corporate communication. Originality/value A significant number of advantages are therefore perceived for companies that adopt mass collaboration practices in the research and development of products. The strategic importance of this concept for companies that launch themselves into these surprising endeavors is even more clear and consolidated in their planning. It is up to those sectors that are responsible for communication to think of strategies that incorporate the collaborative work of consumers into their actions.

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Section: Theoretical Frameworkmentioning

confidence: 99%

Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Toledo

Leon

2019

INMR

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“…An additional key aspect of sustainability policies in mass-market fashion field concerns waste management; in fact, as argued by Sandy Black, author of "The Sustainable Fashion Handbook" (2013), as fashion is becoming faster and cheaper, it is more wasteful. To counter this trend, the most advanced fast fashion companies evaluate the total environmental impact of their goods from cradle to grave and some of them pursue also a loop economy "from cradle to a new cradle" based on re-cycling materials or products (Lambin, 2009). For example, on its company website, H&M declares to go "towards 100% circularity" and specifies that "Moving towards a 100% circular business model means nothing less than completely turning around how our industry has been operating for decades…But becoming 100% circular goes a lot further than recycling.…”

Section: Corporate Sustainability In Mass-market Fashionmentioning

confidence: 99%

Corporate Sustainability in Fashion and Luxury Companies

Arrigo¹

2016

Symphonya. Emerging Issues in Management

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The paper deepens the notion of corporate sustainability in the fashion and luxury sector in order to highlight the key sustainability issues that companies operating in these markets face. In particular, to provide a more faithful depiction of corporate sustainability in the fashion industry, two apparently opposed fashion market segments (mass-market and luxury) are analyzed. The findings show that sustainability is a critical driver of growth for both mass-market and luxury companies. In fact, they are all committed in seeking new technologies and procedures aimed at pursuing a sustainable development where the focus on profit, the planet and people are in balance.

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“…In the search for new sources of competitive advantage in a global economy, companies have rapidly adopted flexible production methods, made of combinations of specialization, outsourcing and contracting with multiple suppliers, thus leading to the creation of global value chains (Lambin 2009;Lim, Phillips 2008). Political economy, public opinion, and managerial literature have started to be concerned with the developmental consequences of value chain disaggregation, pointing out to the need for and benefits of voluntarily integrating social and environmental issues (sustainability issues, hereafter) into supply chain management (SCM) approaches (Drake, Schlachter 2008;Salvioni, Astori 2013).…”

Section: Sustainability and Supply Chain Management In A Global Economymentioning

confidence: 99%

Sustainability along the Value Chain: Collaborative Approaches and their Impact on Firm Performance

Vurro

Russo

Costanzo

2014

Symphonya. Emerging Issues in Management

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Capitalism and Sustainable Development

Cited by 30 publications

References 28 publications

Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Crowdsourcing as production model that uses collective intelligence, the collaborative culture and the formation of communities

Corporate Sustainability in Fashion and Luxury Companies

Sustainability along the Value Chain: Collaborative Approaches and their Impact on Firm Performance

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