Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Pease, Otis A.; Ewen, Stuart

doi:10.2307/1865368

Cited by 127 publications

(4 citation statements)

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“…Advertisements tend to have no significant impact on voters' knowledge of candidates' political message, and to be more effective at convincing individuals that are more educated, and those who voted for the party in the past. Taken together, these findings suggested that ads do not influence voters by conveying new information but that other mechanisms of persuasion, centered on advert non-informative content, may be at work (Ewen, 2014).…”

Section: Introductionmentioning

confidence: 82%

“…Television advertisements are assigned by law to political parties according to their vote share in the previous elections and mandate the time of the day at which advertisements are aired (Ewen, 2014). They exploit this arguably exogenous variation in viewers' exposure to political advertisement by different parties and longitudinal electoral survey data to estimate the effect of advertisement on voting intentions during Mexico's 2012 presidential campaign (Ewen, 2014). They found that political advertisements on TV had a positive, significant and sizable effect on voting intentions.…”

Section: Introductionmentioning

confidence: 99%

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Television News Coverage of the 2019 Presidential Election in Nigeria: A Content Analysis Approach

A.O.¹,

S.A.²

2023

British Journal of Mass Communication and Media Research

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In the Nigerian context, the broadcast media have continued to participate as active stakeholders in the electoral process. They produce various adverts, jingles, programmes and shows that aim at encouraging people to exercise their voting rights, reject electoral violence, and advocate peaceful elections. They also play important roles in social sensitization and mobilization ahead of the elections with many broadcast stations hosting debates for political aspirants. Therefore, this study investigated the impact of the programme's contents of NTA’s Political Update on voters’ participation and voting patterns in the 2019 general elections in Nigeria. The study adopted mixed methods design of the exploratory type. Sample comprised 185 respondents, including key stakeholders drawn from six geopolitical zones in Nigeria. Data were collected using three instruments; NTA and FRCN Network Programme Contents Analysis Checklist (NFNProCAC); Voters’ Electoral Participation Questionnaire (VEPQ) and Key Electioneering Personalities Interview Schedule (KEPIS). Content analysis data were analyzed quantitatively, while survey data were analyzed using SPSS V25, descriptive and inferential statistics. Findings revealed that NTA’s Political Update adequately featured voter education contents prior to the 2019 General Election in Nigeria; also, majority of the respondents were regular viewers and listeners and were adequately exposed to the station contents of NTA, featuring more of voters’ education contents. Further, findings revealed that there was an overall significant relationship in the electorates’ perception of featuring voters’ education contents on NTA programmes. Lastly, more voters participated during the last general elections as a result of their exposure to NTA network programmes prior to the 2019 general elections in Nigeria. The study recommended that tv stations should increase the strength of nationwide programmes for effective voters’ education.

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Section: Introductionmentioning

confidence: 82%

Section: Introductionmentioning

confidence: 99%

Television News Coverage of the 2019 Presidential Election in Nigeria: A Content Analysis Approach

A.O.¹,

S.A.²

2023

British Journal of Mass Communication and Media Research

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“…The expansion of capitalist production led to the construction of new markets where people learned to be consumers through advertising and other media. 23 Therefore, the over-supply of symbolic goods in contemporary Western societies brings cultural questions to the stage and has wider implications for conceptualizing the relationship between culture, economy, and society. A similar emphasis on the relentless logic of the commodity is found in Jean Baudrillard's work, one of the main authors of Postmodernism.…”

Section: Postmodernism In Consumer Culturementioning

confidence: 99%

How fashion brands can use concepts from Postmodernism theory to plan, create, produce, and post images on their social media channels

Sandes¹

2023

JTEFT

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The postmodern theory is well suited to understanding the complexity of this contemporary, hyper-connected society. It considers that the world is in perpetual incompleteness and permanent transformation. Postmodernists promote pluralism that there are many ways of thinking and various truths to a fact, and that reality is fragmented and chaotic. They posit that the present is the only time to be analyzed and studied and that instead of looking for universal truths that can be valid to anyone, people should center their attention on the ephemerality and diversity of the moment. [7][8][9][10] This chapter aims to present and discuss how fashion brands use some of the postmodernism ideas to communicate and interact with their customers on social media. This chapter is organized as follows: first, a theoretical background is presented, discussing the main ideas and concepts in Postmodernism, including the arguments of the most relevant authors in Postmodernism theory, followed by a case study section where the main concepts used by two fashion brands are presented to foster their communication channels in social media, by discussing how these images are connected with four ideas from Postmodernism theory. This discussion is relevant to professionals from the Marketing and Fashion industry. It helps them understand how these theories can help them plan, create, produce, and publish images consistent with the values and image they want to connect to their brand in the market.

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“…De esta manera, para completar el estudio del neoliberalismo y sus conexiones con el marketing de empresas, es fundamental incorporar los aportes de la estrategia de negocios, incluso anteriores a Porter (que si bien es quien condensa todo una serie de esfuerzos al respecto, ya se venía discutiendo desde antes). Según Stuart Ewen (1976) el marketing y la publicidad de principios del siglo XX nada tenían que ver con la estrategia de la empresa, sino más bien que cumplía un rol de informar lo antes producido para que los stocks sean vendidos. Ahora bien, a mediados del siglo pasado, el perfil estratégico de las funciones del marketing comienza a ser racionalizado con mayor énfasis en el campo del management.…”

Section: El Marketing Como Tecnología Neoliberalunclassified

Hacia una matriz tecnológica y gubernamental del marketing

Mas¹

2023

Cuadernos

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Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

Cited by 127 publications

References 0 publications

Television News Coverage of the 2019 Presidential Election in Nigeria: A Content Analysis Approach

Television News Coverage of the 2019 Presidential Election in Nigeria: A Content Analysis Approach

How fashion brands can use concepts from Postmodernism theory to plan, create, produce, and post images on their social media channels

Hacia una matriz tecnológica y gubernamental del marketing

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