Increased consumption has resulted in the depletion of non-renewable resources and an explosion in waste. A circular economy proposes to sustain economic growth but decouple it from resource consumption by keeping products and materials in the economy. Established companies have an important role to play because they can implement maintenance, repair, remanufacture, recycling and other circular measures for their offerings, thus facilitating their retention in the economy. When applying circular measures for existing products, their costs and revenues change across the lifecycle, sometimes significantly, thereby calling into question the financial viability of the more circular offering. Life cycle costing (LCC), an existing method for calculating the costs of a product or service across the lifecycle, can help companies take stock of these changes. LCC can also be used in conjunction with life cycle assessment (LCA), a method for assessing the environmental impacts of a product or service across the lifecycle.The aim of this research, therefore, is to explore how LCC can be used to support established companies in selecting and implementing circular measures for their offerings. The research is conducted through case studies involving four companies, and data is collected through literature reviews, document and cost data sets analysis, interviews and focus groups. The findings are based on six publications.The identified uses for LCC go beyond the ones that lead to its selection and are commonly discussed in the literature. Firstly, the difference in material cost between the alternatives being compared can be calculated from the LCC results. This can be used as an indicator of the alternatives' comparative circularity performance. LCC can also provide input to designers on which parts of the offering to prioritize applying a circular measure, as well as cost exchangeability. One of the most significant uses is that LCC can help create awareness, build up an understanding and provide a forum for discussing the challenges associated with implementing circular measures, such as the changing financial incentive structure, uncertainty, improvement areas for information systems and mismatches in stakeholders' financial incentives. This use is critical in helping individuals and companies overcome mind-set and cultural barriers to a circular economy. Finally, LCC can spread the lifecycle idea and evidence the need for life cycle management (LCM), but may lead to a narrower understanding of the term life cycle and put the focus exclusively on resources rather than environmental impacts.Another finding is that companies, despite the many uses, may not use LCC because it contests elements of their extant practices, such as collective knowledge, mind-set of individuals and symbolic and material objects. It is the outcome of this contestation that will play a significant role in determining if LCC is used.