Car Demand Forecasting of Toyota in Indonesia: A Case Study Medium Price Category

Abstract

In the competitive car market, demand forecasting plays an important role. Accurate forecasting will provide many benefits to a company's supply chain process. Forecasting with past data alone is not sufficient to forecast demand. In other words, it takes variables that also influence demand forecasting. Through the journal review process and the Delphi method, seven variables are produced that affect the demand for medium-prices Toyota cars in Indonesia. These variables are six variables that have been used before and one variable, namely COVID-19, disrupts car demand in Indonesia.