“…Although digital platforms are the subjects of debate in the literature on strategy (Parker et al, 2019;McIntyre & Srinivasan, 2017;T€ auscher & Laudien, 2018), there are still a few studies focusing on educational platforms for management (Belleflamme & Jacqmin, 2016;Ospina-Delgado, Zorio-Grima, & Garcia-Bernau, 2016;Vera & Gosling, 2019). This becomes even more sensitive when one evaluates the few studies on the Brazilian reality (Goto, 2015;De Moura & de Souza, 2017). On the other hand, studies on MOOC have focused on drop-out, completion and retention of students as well as on the North American scenario (Rasheed, Kamsin, Abdullah, Zakari, & Haruna, 2019).…”