We study the injection flow of a heavy viscoplastic fluid into a light Newtonian fluid, via modelling and experiments. The injection is carried out downward, via an eccentric inner pipe inside a vertical closed-end outer pipe. This configuration results in a core viscoplastic fluid surrounded by an annular Newtonian fluid. The flow is structured and mixing is negligible. As the injection rate increases in a typical experiment, we observe three distinct flow regimes, associated with the core fluid behaviour, namely the breakup, coiling and buckling (bulging) regimes. In the breakup regime, the core fluid is yielded due to the extension caused by buoyancy, while in the buckling regime the yielding occurs due to the compression promoted by the pressure and the interfacial shear stress applied by the upward flow of the annular fluid. For the coiling regime, the core fluid remains largely unyielded until it exhibits a coiling behaviour. We develop a lubrication approximation model, using the Herschel–Bulkley constitutive equation, with dimensionless flow parameters including the Bingham number, the power-law index, the buoyancy number, the viscosity ratio, the diameter ratio, the eccentricity and the aspect ratio. Based on a reasonable prediction to the yielding onset, the model allows us to classify the flow regimes versus an elegant combination of the dimensionless numbers.