The 13C NMR chemical shifts of N,N-dimethylbenzamide in thirty solvents have been measured at high dilution. The solvent induced chemical shifts (s.i.c.s.) of the carbonyl group carbon atom in twenty three solvents and the thermodynamic barriers to rotation about the C-N bond in eleven solvents are linearly related to the solvent parameter, ET(30). Multi-parametric analysis of the carbonyl s.i.c.s. indicates hydrogen bond donor effects are more important than polar effects. Rotational barriers for N,N-dimethylbenzamide may be determined by measurement of the 13C chemical shift of the carbonyl group in a particular solvent. The s.i.c.s. of the aromatic ring carbon atoms may be explained by the polarization of the aromatic π electron system induced by the solvent enhanced polarization of the dimethylcarboxamido moiety. Hydrogen bonding solvents and polar solvents result in two effective dipoles on the dimethylcarboxamido moiety, which polarize the aromatic π electron system differently