This study investigates the adoption of Saguna Rice Technology (SRT) by 27 farmers across Maharashtra, India. This research highlights the challenges and potential benefits of SRT, with a focus on the technical, economic, and institutional factors influencing adoption. Utilizing purposive and snowball sampling, data were collected through five-minute telephone interviews and face-to-face discussions. Thematic analysis using NVivo software revealed that while SRT offers economic benefits such as a 30–40% reduction in production costs and improved soil fertility, challenges such as weed management and the need for specialized equipment hinder widespread adoption. Farmers suggest solutions, including the timely use of herbicides, enhanced availability of SRT-specific tools, and targeted training for effective implementation. This study provides valuable insights for policymakers and stakeholders aiming to promote sustainable agricultural practices in Maharashtra.