#CardioOncology: Twitter chat as a mechanism for increasing awareness of heart health for cancer patients

Conley, Claire C.; Goyal, Neha; Brown, Sherry‐Ann

doi:10.1186/s40959-020-00072-w

Cited by 14 publications

(16 citation statements)

References 26 publications

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“…Over the last five years, several groups have implemented Twitter awareness campaigns focused on breast cancer [ 10 ], skin cancer [ 11 ], mental health [ 12 ], cardio-oncology [ 13 ], HPV vaccination [ 14 ], and breastfeeding [ 15 , 16 ]. Independent of the varied content, audience, and duration across the studies, the methods used to assess campaigns were limited to one or several of the following approaches: content analysis of tweets; survey-based assessment of users’ knowledge; and/or quantitative analysis of Twitter Analytics metrics.…”

Section: Introductionmentioning

confidence: 99%

Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis

et al. 2021

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Using Twitter to implement public health awareness campaigns is on the rise, but campaign monitoring and evaluation are largely dependent on basic Twitter Analytics. To establish the potential of social network theory-based metrics in better understanding public health campaigns, we analyzed real-time user interactions on Twitter during the 2020 World Breastfeeding Week (WBW) as an exemplar case. Social network analysis (SNA), including community and influencer identification, as well as topic modeling were used to compare the activity of n = 29,958 campaign participants and n = 10,694 reference users from the six-months pre-campaign period. Users formed more inter-connected relationships during the campaign, retweeting and mentioning each other 46,161 times compared to 10,662 times in the prior six months. Campaign participants formed identifiable communities that were not only based on their geolocation, but also based on interests and professional background. While influencers who dominated the WBW conversations were disproportionally members of the scientific community, the campaign did mobilize influencers from the general public who seemed to play a “bridging” role between the public and the scientific community. Users communicated about the campaign beyond its original themes to also discuss breastfeeding within the context of social and racial inequities. Applying SNA allowed understanding of the breastfeeding campaign’s messaging and engagement dynamics across communities and influencers. Moving forward, WBW could benefit from improving targeting to enhance geographic coverage and user interactions. As this exemplar case indicates, social network theory and analysis can be used to inform other public health campaigns with data on user interactions that go beyond traditional metrics.

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Section: Introductionmentioning

confidence: 99%

Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis

et al. 2021

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“…In this review, we present examples of these roles of SoMe, highlighting studies leveraging SoMe during the initial shut down due to the peak of the pandemic, and its interplay in cardio-oncology. This study highlights quantitative and qualitative data supporting the efficacy of using Twitter for educational and advocacy campaigns in cardio-oncology, as well as the ability to rapidly disseminate medical information to a large, widespread audience [16,17].…”

Section: Introductionmentioning

confidence: 74%

“…Healthcare workers, in particular, have been at increased risk of psychological distress due to the pandemic, leading to reflections of appreciation of healthcare and frontline workers on SoMe. As interactions have moved to online platforms, SoMe has been a platform to boost camaraderie and community, including among health professionals in cardio-oncology [2,13,16,32]. SoMe platforms such as Twitter (www.twitter.com), Instagram (www.instagram.com), Facebook (www.…”

Section: The Rise Of #Covid-19mentioning

confidence: 99%

The Role and Impact of Social Media in Cardio-oncology During the COVID-19 Pandemic

et al. 2021

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Purpose of Review To give an overview of the role of social media (SoMe) in cardio-oncology during the COVID-19 pandemic. Recent Findings SoMe has been critical in fostering education, outreach, awareness, collaboration, dissemination of information, and advocacy in cardio-oncology. This has become increasingly evident during the COVID-19 pandemic, during which SoMe has helped share best practices, community, and research focused on the impact of COVID-19 in cardiology and hematology/ oncology, with cardio-oncology at the interface of these two subspecialty fields. Summary A strength of SoMe is the ability to amplify a message in real-time, globally, with minimal investment of resources. This has been particularly beneficial for the emerging field of cardio-hematology/cardio-oncology, a field focused on the interplay of cancer and cardiovascular disease. SoMe field especially during the COVID-19 pandemic. We illustrate how social media has supported innovation (including telemedicine), amplification of healthcare workers' voice, and illumination of pre-existing and continued health disparities within the field of cardio-oncology during the pandemic.

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“…Various forms of innovation have come to bear in the pandemic, including telemedicine, digital health, artificial intelligence, social media, informatics, big data, and precision medicine [5,6]. Telemedicine is the primary form of innovation that has been most developed in the pandemic [2,5,7].…”

Section: Introductionmentioning

confidence: 99%

“…Telemedicine is the primary form of innovation that has been most developed in the pandemic [2,5,7]. Social media has been very helpful for dissemination of information, as well as education, and has been integral for creating online groups for support and determining the best ways for proceeding in the pandemic and advocating for our patients and colleagues in this period [5,6]. In addition, the Doximity social media application has been valuable to practices across the nation, due to its telehealth platform (Doximity Video and Phone; https:// www.doximity.com/dialer-video).…”

Section: Introductionmentioning

confidence: 99%

A virtual-hybrid approach to launching a cardio-oncology clinic during a pandemic

et al. 2021

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Background As cardiovascular disease is a leading cause of death in cancer survivors, the new subspecialty of Cardio-Oncology has emerged to address prevention, monitoring, and management of cardiovascular toxicities to cancer therapies. During the coronavirus disease of 2019 (COVID-19) pandemic, we developed a Virtual-Hybrid Approach to build a de novo Cardio-Oncology Clinic. Methods We conceptualized a Virtual-Hybrid Approach including three arms: information seeking in locations with existing Cardio-Oncology clinics, information gathering at the location for a new clinic, and information sharing to report clinic-building outcomes. A retrospective review of outcomes included collection and synthesis of data from our first 3 months (at pandemic peak) on types of appointments, cancers, drugs, and cardiotoxicities. Data were presented using descriptive statistics. Results A de-novo Cardio-Oncology clinic was developed structured from the ground up to integrate virtual and in-person care in a hybrid and innovative model, using the three arms of the Virtual-Hybrid Approach. First, we garnered in-person and virtual preparation through hands-on experiences, training, and discussions in existing Cardio-Oncology Clinics and conferences. Next, we gleaned information through virtual inquiry and niche-building. With partners throughout the institution, a virtual referral process was established for outpatient referrals and inpatient e-consult referrals to actualize a hybrid care spectrum for our patients administered by a multidisciplinary hybrid care team of clinicians, ancillary support staff, and clinical pharmacists. Among the multi-subspecialty clinic sessions, approximately 50% were in Cardio-Oncology, 20% in Preventive Cardiology, and 30% in General Cardiology. In the hybrid model, the Heart & Vascular Center had started to re-open, allowing for 65% of our visits to be in person. In additional analyses, the most frequent cardiovascular diagnosis was cardiomyopathy (34%), the most common cancer drug leading to referral was trastuzumab (29%), and the most prevalent cancer type was breast cancer (42%). Conclusion This Virtual-Hybrid Approach and retrospective review provides guidance and information regarding initiating a brand-new Cardio-Oncology Clinic during the pandemic for cancer patients/survivors. This report also furnishes virtual resources for patients, virtual tools for oncologists, cardiologists, and administrators tasked with starting new clinics during the pandemic, and innovative future directions for this digital pandemic to post-pandemic era.

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#CardioOncology: Twitter chat as a mechanism for increasing awareness of heart health for cancer patients

Cited by 14 publications

References 26 publications

Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis

Real-time Twitter interactions during World Breastfeeding Week: A case study and social network analysis

The Role and Impact of Social Media in Cardio-oncology During the COVID-19 Pandemic

A virtual-hybrid approach to launching a cardio-oncology clinic during a pandemic

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