Physical stimulation of rat pups, of the type normally received from the mother, has been shown to regulate several behavioral and physiological systems in the young. The present paper describes a possible role of physical stimulation in an additional physiological system; the thermoregulatory system. Within a thermoneutral environment, physical stimulation produces a decrease in rectal temperature (Expt. 1). Even in an environment of increasing temperature, similar to that pups experience when in contact with the dam, physical stimulation attenuates an increase in rectal temperature (Expt. 2). The physiological mechanism of heat loss appears to involve ventilatory heat exchange resulting in convective and evaporative heat loss (Expts. 3, 4). Furthermore, physical stimulation continues to produce a decrease in rectal temperature throughout the preweanling period (Expt. 5). These results suggest that pups may not always have to resort to behavioral thermoregulatory mechanisms which require them to separate themselves from their mother. Rather, pups may be cooled, or at least a heat gain attenuated, by physical stimulation from the dam while maintaining contact with her.