“…Past studies show that early detection of maternal danger signs can help reduce maternal deaths in rural India that are otherwise precipitated due to delayed care-seeking by households (16,24,61). Moreover, evidence from verbal autopsy studies in rural and tribal India found that while delays occur in all stages of care-seeking, a disproportionate number of women and households lack awareness of danger signs, the reason why serious complications are ignored and not treated in pregnancy, leading to deaths (16,24,61). The lack of awareness in a rural setting, such as in this study, is exacerbated by high poverty and low education in general, and speci cally for women who are further marginalised due to restrictive cultural norms that in uence women's independent decision-making and healthcare-seeking (24,29,61).…”