“… From a theoretical point of view, there are a limited number of references in the literature on the topic of counselling applications that capitalise on the motivational essay (Ackerman, 2020;Mailhot, 2018;Super et al, 1963;Yang & Wong, 2020); From a practical point of view, a motivational essay is used, most often, for other purposes than career counselling: as a tool for selecting candidates in the admission process to some universities (Bucharest University of Economic Studies, 2021; CB Community, 2020), which can be found under the name of letter of intent, motivation letter, letter of motivation; as a tool for learningevaluation, the versions of the pedagogical essay, integrated in the reflective journal) (Cojocariu & Mareș, 2019); as a tool for stimulating motivation (Hanson, 2021); as a tool to identify the students' and teachers' expectations towards the first year of academic activity ( Hassel & Ridout, 2018); the motivational essay is not used in a well-established, constant and systematic way as a tool for choosing a career path. Theoretically speaking, generating and valorising the motivational essay in the career choice process involve a useful conceptual and methodological transfer, which involves several major changes in approach :…”