Career Confidence: Fostering Professional Self-Efficacy Through Student-Run Agencies and Integrative Learning

Ranta, Jeffrey A.; Davis, Deborah; Bergstrom, Andrea M.

doi:10.1177/1077695819884175

Cited by 8 publications

(13 citation statements)

References 29 publications

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“…Most research on SRAs understandably focuses on student learning outcomes and professional preparation and illustrates that SRAs are successful in achieving these ends (Bush et al, 2017; Haley et al, 2016; Kim, 2015; Neill & Schauster, 2015; Ranta et al, 2020). From a learning perspective, different typologies exist, including distinctions between “hard” and “soft” skills and Bush’s (2009) three categories of learning—skills application, business processes and protocols, and professional skills.…”

Section: Literature Reviewmentioning

confidence: 99%

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Rademacher

2022

Journal of Advertising Education

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Research on student-run communication agencies documents significant learning outcomes, benefits for job placement, and career success. Research, however, rarely investigates cultural aspects of the agency experience. This study employed in-depth interviews with agency student leaders and advisors to explore the influence of agency culture on student experiences and agency success. Informants described the importance of collaborative and supportive cultures in achieving agency goals and the role of agency-based friendships in creating positive student experiences and increased student retention. Yet they also noted agencies attracted a relatively homogenous group of students and, consequently, acknowledged the need for increased diversity, equity, and inclusion initiatives.

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Section: Literature Reviewmentioning

confidence: 99%

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Rademacher

2022

Journal of Advertising Education

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“…Similarly, in a 2011 case study, Swanson found student agency participants improved team communication and project management skills, while building their portfolios and increasing their professional contacts. Student-run agencies also offer many intangibles to students such as personal growth and personal cognition, including offering a learner-controlled environment for decision-making, the ability to facilitate positive change, mastery of skills, professional self-efficacy, and confidence (Ranta & Davis, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…63–64). Students who work in student agencies feel more prepared and confident in their ability to transition from student to professional and are poised for leadership in their future careers (Hannam et al., 2017; Ranta & Davis, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Much of this research analyzes the structure, pedagogies, and learning benefits as observed from agency advisors (Busch, 2013; Bush, 2009; Bush & Miller, 2011; Maben, 2010). More recently, the focus of these studies has shifted to current students or recent college graduates and their perceptions of the skills acquired in the student agency environment (Bush, Haygood, & Vincent, 2017; Hannam, Sturgill, Furnas, & Vincent, 2017; Ranta & Davis, 2017). However, little, if any, research has looked at the value of student agency experience to those working in hiring decision-maker roles.…”

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confidence: 99%

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Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates

Haygood

Vincent

Bush

2019

Journal of Advertising Education

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Student-run communications agencies on university campuses provide the opportunity for communications students to apply classroom learning to real client projects with actual budgets. Students have direct contact with marketing and communication professionals who hold the students accountable for their work and results. This research looks at the level of understanding and perceived value of these student-run agencies among hiring decision makers at professional communications firms. The research shows these decision makers value the experience students gain from this kind of agency work, including understanding agency operations and culture, interacting with clients, producing actual creative work, and being held accountable for results. Further, students experience the challenges associated with driving projects from start to completion while working with people of different backgrounds and skill sets. Overall, student agency experience provides students with valuable professional skills and a meaningful point of difference versus other candidates when competing for jobs.

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“…However, most inquiries only consider the benefits of service learning from the student stance perspective, so there is a gap in research that investigates the community partner/client benefits (Naik et al, 2020;Cromhout et al, 2021;Jordaan & Mennega, 2021). Additionally, a number of American investigations examine the student benefits of student-run agencies (Haygood et al, 2019;Ranta et al, 2020;Borgognoni & LeBlanc Wicks, 2021), but none consider benefits from the client perspective, which is another gap in research. Maben (2010) also proposes additional student-run agency research in other nations.…”

Section: Introductionmentioning

confidence: 99%

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

Cromhout

Duffett

2022

Small Bus Int Rev

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A number of SMEs lack the essential marketing skills, knowledge, tools and resources, and financial access to ensure the survival of their businesses. Service learning could be used as an effective pedagogy for assisting SMEs with vital marketing communication (MC) strategies via the development of tools and resources that may increase business growth and sustainability. The primary research objective was to evaluate SMEs’ satisfaction regarding performance factors, and student developed MC tools and resources that were implemented via a MC service learning programme (in the form of student-run agencies). The inquiry utilized the triad service learning model and quality assurance cycle to apply an evaluation research design that was substantiated by the expectancy-disconfirmation paradigm. A survey was conducted among 107 SME owners and managers via a structured questionnaire. The student developed MC tools and resources and their perceived usefulness resulted in a positive influence on a number of performance factors among SMEs. MC tools and resources such as a customer database, email address, and Facebook page had the largest influence on performance factors. Performance factors such as an increase in sales, new customers, brand awareness, competitive advantage, business efficiency, and motivation of employees were found to have a positive influence SME satisfaction. Further inquiry could replicate the study via various marketing-related service learning programmes in different countries that have divergent cultures, economics and contexts.

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Career Confidence: Fostering Professional Self-Efficacy Through Student-Run Agencies and Integrative Learning

Cited by 8 publications

References 29 publications

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

The Student-Run Agency Experience: The Role of Agency Culture in Student Engagement

Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates

Exploring the impact of student developed marketing communication tools and resources on SMEs performance and satisfaction

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