Cartoon Characters as Tobacco Warning Labels

Duffy, Susan; Burton, Dee

doi:10.1001/archpedi.154.12.1230

Cited by 26 publications

(25 citation statements)

References 39 publications

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“…A aproximação das Diversos autores verificaram um aumento na compreensão e na quantidade de informações sobre diferentes assuntos de saúde quando elas eram ministradas por alguma forma de história em quadrinhos: prevenção de hepatite C 26 , malefícios do cigarro 28 , imunização 29,30 . Adolescentes que participaram de um projeto para o desenvolvimento de instrumentos de comunicação para campanhas de prevenção de aids avaliaram os cartoons como ferramentas eficientes para transmissão dessas informações 27 . Entretanto, no presente estudo, o uso de HQ revelou-se tão eficaz quanto a experiência prática das posturas corporais.…”

Section: Discussionunclassified

Estratégias para ensino de hábitos posturais em crianças: história em quadrinhos versus experiência prática

Rebolho¹,

Casarotto

João

2009

Fisioter. Pesqui.

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Este estudo experimental verificou os efeitos de um programa de educação postural comparando duas estratégias de ensino, a utilização de uma história em quadrinhos (HQ) e a experiência prática de posturas corretas e incorretas (EP). O programa de educação postural foi aplicado em três encontros com escolares das 2ª e 3ª séries, com idades entre 7 e 11 anos; 40 meninas e 40 meninos foram divididos igualmente em dois grupos, cada um submetido a uma estratégia de ensino: GHQ e GEP. O conhecimento dos hábitos posturais foi verificado por meio de questionários aplicados antes e após 6 meses do término das sessões. Foram ensinadas as posturas corretas em pé, sentado, de transportar mochilas, de abaixar, de mudar objetos de lugar e jeito de dormir. Os resultados do estudo indicaram que, para todas as variáveis estudadas houve aumento significativo no aprendizado e memorização dos hábitos posturais corretos em ambos os grupos, e que não houve diferença significativa entre as duas estratégias educativas. Não foram detectadas diferenças no aprendizado e memorização dos hábitos posturais corretos em crianças de ambos os sexos submetidas às duas metodologias de ensino.

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Section: Discussionunclassified

Estratégias para ensino de hábitos posturais em crianças: história em quadrinhos versus experiência prática

Rebolho¹,

Casarotto

João

2009

Fisioter. Pesqui.

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“…Linking smoking cessation to a visual symbol and slogan helps to create a brand identity that veterans can easily associate with quitting smoking. Compelling images, such as the bulldog, reinforce other components of the message and look more appealing than competing risky health behaviors [21]. …”

Section: Discussionmentioning

confidence: 99%

Development of the Tobacco Tactics logo: From thumb prints to press

Ewing¹,

Karvonen‐Gutierrez²,

Noonan³

et al. 2012

Tobacco Induced Diseases

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BackgroundThe purpose of this study was to describe the development and evaluation of the image-based Veterans Affairs (VA) Tobacco Tactics program logo and campaign character using principles of social marketing.MethodsFour cross-sectional surveys with open- and closed-ended questions were used to gather participant demographic information, smoking behavior, and feedback on the development and evaluation of the Tobacco Tactics program logo and campaign character. The first 3 surveys were conducted with 229 veterans, visitors, and staff to obtain feedback for the final logo and character choice. The fourth survey was conducted with 47 inpatient veteran smokers to evaluate the Tobacco Tactics manual which was illustrated with the logo and campaign character. Descriptive statistics and bivariate analyses comparing demographic characteristics and tobacco use variables to opinions about the pictures for each round of testing were computed.ResultsAfter three rounds of testing to modify the logo and character choices based on participant feedback and survey data, the bulldog logo was chosen to represent the VA Tobacco Tactics program as it was viewed as strong and tough by the majority of participants. About 80% of the participants rated the manual highly on items such as logo, color, and pictures/illustrations. Almost 90% said they would recommend the manual to someone trying to quit smoking.ConclusionSocial marketing techniques that include consumer feedback to develop appealing tobacco cessation campaigns can increase consumer engagement and enhance the development of compelling tobacco cessation campaigns to compete with the influential marketing of tobacco companies.

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“…The artwork and logo were developed using social marketing techniques based on prior work by Duffy [40], and lessons learned from advertising noting the use of animal cartoons (eg, Joe Camel, AFLAC duck, Smokey the Bear) as some of the most successful campaigns in attracting attention and selling products [41]. The development of the artwork is described in another paper [16] which describes how a graphic design firm, Allen Wayne, LTD, was hired to illustrate the logo and character for the VA Tobacco Tactics program.…”

Section: Methodsmentioning

confidence: 99%

The Development of the Tobacco Tactics Website

Duffy¹,

Fowler²,

Flanagan³

et al. 2013

JMIR Res Protoc

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BackgroundWeb-based cessation interventions have been shown to reduce tobacco use, be more efficacious than self-help booklets, be more efficacious if they provide tailored messages, and enhance quit rates in conjunction with nicotine replacement therapy.ObjectiveThe objective of this study was to usability test and pilot test the Tobacco Tactics website for veterans.MethodsBoth formative and summative evaluations were used across three small successive studies to develop and test the Tobacco Tactics website for veterans, which was based on a prior face-to-face smoking cessation intervention. Once the website was developed, the research team and Web developers usability tested the website with 5 veteran smokers and former smokers. Feedback from the veterans was collected as they navigated each webpage, then used to revise the website. In pilot study 1, 9 veteran smokers were provided access to the website, and given a baseline and 30-day follow-up survey. In pilot study 2, 18 veteran smokers, who were also motivated to quit smoking, were recruited and randomized to either the Tobacco Tactics website plus nicotine replacement therapy or to the 1-800-QUIT-NOW telephone line.ResultsAs a result of usability testing, more than 27 modifications were made to improve the website. In pilot study 1, 50% (3/6) veterans who entered the website had cut down on the number of cigarettes and 83% (5/6) found the website enjoyable, easy to read, easy to navigate, and would recommend the website to others. In pilot study 2, which included only smokers motivated to quit and also offered nicotine replacement therapy, seven-day point prevalence abstinence at 30-day follow-up was 40% (4/10) in the intervention group compared to 13% (1/8) in the control group.ConclusionsThese preliminary results are promising and suggest the need for wider-scale testing of the Tobacco Tactics website for veterans.

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Cartoon Characters as Tobacco Warning Labels

Cited by 26 publications

References 39 publications

Estratégias para ensino de hábitos posturais em crianças: história em quadrinhos versus experiência prática

Estratégias para ensino de hábitos posturais em crianças: história em quadrinhos versus experiência prática

Development of the Tobacco Tactics logo: From thumb prints to press

The Development of the Tobacco Tactics Website

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