2016
DOI: 10.1016/j.jbusres.2016.03.013
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Case: Digital Governance Office

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Cited by 9 publications
(4 citation statements)
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“…Within companies, there is an ever-increasing number of positions in the areas of digital marketing and digital communication (Constantinides, 2014; Ting, 2015; Bologva et al , 2016). These positions are needed to handle the new type of media and communicate directly with an online audience, being capable of addressing the challenges of real-time communication and the need to engage with customers (Tench and Jones, 2015; Valos et al , 2016; Zamora et al , 2016). The recent streams in practice and in academic literature show that, in dealing with consumers, there is now a demand for factors that include storytelling, greater awareness, the creation of brand communities and augmented reality (Habibi et al , 2014; Scholz and Smith, 2016).…”
Section: Social Media Enable the Emergence Of New Professionalsmentioning
confidence: 99%
“…Within companies, there is an ever-increasing number of positions in the areas of digital marketing and digital communication (Constantinides, 2014; Ting, 2015; Bologva et al , 2016). These positions are needed to handle the new type of media and communicate directly with an online audience, being capable of addressing the challenges of real-time communication and the need to engage with customers (Tench and Jones, 2015; Valos et al , 2016; Zamora et al , 2016). The recent streams in practice and in academic literature show that, in dealing with consumers, there is now a demand for factors that include storytelling, greater awareness, the creation of brand communities and augmented reality (Habibi et al , 2014; Scholz and Smith, 2016).…”
Section: Social Media Enable the Emergence Of New Professionalsmentioning
confidence: 99%
“…Additionally, the program streamlined the monitoring process, making it more efficient in identifying discrepancies or potential issues in fund usage (Syväjärvi et al, 2019;Zamora et al, 2016). Timely intervention became possible, leading to more effective fund supervision.…”
Section: Discussionmentioning
confidence: 99%
“…Through small android devices, hyperconnectivity has removed the need for the traditional offices [45]. Nowadays, office tasks can be done outside of office premises, such as during traveling, enjoyment outside or at home while spending time with family members.…”
Section: Technological Advancementmentioning
confidence: 99%