Case Study: Effects of a Media Campaign on Breastfeeding Behaviors in Sindh Province, Pakistan

Kim, Youngmi; Haq, Zaeem-Ul; Soomro, Jamila; Sultana, Zia; Faizunnisa, Azeema; Agha, Sohail

doi:10.12927/whp.2016.24494

Cited by 10 publications

(24 citation statements)

References 23 publications

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“…Impact on infant and young child feeding practices All but three studies demonstrated a positive impact on IYCF practices (36,40,41) . These three studies only used mass media platforms to deliver messages and did not have nutrition education components.…”

Section: Study Qualitymentioning

confidence: 99%

“…Studies were conducted in China (n 3), Nigeria (n 2), Mexico (n 2), Pakistan (n 2), Vietnam (n 2), Bangladesh (n 1), Indonesia (n 1), Cambodia (n 1), India (n 1), Kenya (n 1), Burkina Faso (n 1) and Bolivia and Madagascar (n 1). Eight studies were cluster-randomized controlled trials (28,29,31,32,35,36,44,45) , one was an individual-randomized controlled trial (40) , six were pre-post without a control group (33,34,38,(41)(42)(43) and three were pre-post with a control group (30,37,39) . The longest study duration was 4 years and the shortest was 9 weeks; the modal duration was 1 year (n 5).…”

Section: Study Setting and Designmentioning

confidence: 99%

“…The longest study duration was 4 years and the shortest was 9 weeks; the modal duration was 1 year (n 5). Three studies had <300 participants (33,40,42) , seven had 300-1000 participants (28,29,30,31,35,37,45) and eight had >1000 participants (32,34,36,38,39,41,43,44) . (38) Bolivia and Madagascar…”

Section: Study Setting and Designmentioning

confidence: 99%

“…In Khayyati and Mansouri, mothers viewed a breast-feeding training video on at least three occasions (40) . Kim et al reported that two television spots were aired 18 972 times over the course of a year (41) . In Zhou et al, SMS messages were delivered daily to caregivers over the course of 6 months (44) .…”

Section: Nutrition Education And/or Mass Media Delivery Platformsmentioning

confidence: 99%

See 3 more Smart Citations

Systematic review of the design, implementation and effectiveness of mass media and nutrition education interventions for infant and young child feeding

Graziose

Downs

OʼBrien

et al. 2017

Public Health Nutr.

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Section: Study Qualitymentioning

confidence: 99%

Section: Study Setting and Designmentioning

confidence: 99%

Section: Study Setting and Designmentioning

confidence: 99%

Section: Nutrition Education And/or Mass Media Delivery Platformsmentioning

confidence: 99%

See 2 more Smart Citations

Systematic review of the design, implementation and effectiveness of mass media and nutrition education interventions for infant and young child feeding

Graziose

Downs

OʼBrien

et al. 2017

Public Health Nutr.

View full text Add to dashboard Cite

show abstract

“…This can also be explained by a previous media campaign that was based on television advertisements that were aiming at improving breast feeding practices in Pakistan. The media campaign failed to show any significant improvement 16. Third, multiple media sources were used including billboards, television and radio broadcasts.…”

Section: Discussionmentioning

confidence: 99%

Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study

Shaikh¹,

Baig²,

Polkowski³

2017

Pak J Med Sci

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Background and Objective:The findings of the Health Care in Danger project in Karachi suggests that there is presence of behavioral negligence among vehicle operators on roads in regards to giving way to ambulances. A mass media campaign was conducted to raise people’s awareness on the importance of giving way to ambulances. The main objective of this study was to determine the effectiveness of the campaign on increasing the proportion of vehicles that give way to ambulances.Methods:This was a quasi-experimental study that was based on before and after design. Three observation surveys were carried out in different areas of the city in Karachi, Pakistan before, during and after the campaign by trained observers who recorded their findings on a checklist. Each observation was carried out at three different times of the day for at least two days on each road. The relationship of the media campaign with regards to a vehicle giving space to an ambulance was calculated by means of odds ratios and 95% confidence intervals using multivariate logistic regression.Results:Overall, 245 observations were included in the analysis. Traffic congestion and negligence/resistance, by vehicles operators who were in front of the ambulance, were the two main reasons why ambulances were not given way. Other reasons include: sudden stops by minibuses and in the process causing obstruction, ambulances not rushing through to alert vehicle operators to give way and traffic interruption by VIP movement. After adjustment for site, time of day, type of ambulance and number of cars in front of the ambulance, vehicles during (OR=2.13, 95% CI=1.22-3.71, p=0.007) and after the campaign (OR=1.73, 95% CI=1.02-2.95, p=0.042) were significantly more likely give space to ambulances.Conclusion:Mass media campaigns can play a significant role in changing the negligent behavior of people, especially when the campaign conveys a humanitarian message such as: giving way to ambulances can save lives.

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Healthy eating and physical activity among breastfeeding women: the role of misinformation

Snyder

Pelster

Dinkel

2020

BMC Pregnancy Childbirth

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Background Eating healthy, being physically active and breastfeeding can greatly support a new mother’s physiological and psychological health. However, within the United States, only 8.5% of women are meeting fruit and vegetable recommendations and only 35% of women are maintaining their pre-pregnancy physical activity after childbirth. Preliminary investigations suggest barriers such as lack of time and knowledge hinder a breastfeeding woman’s ability to eat well and be physically active. The purpose of this study was to explore women’s perceptions of healthy eating and physical activity while breastfeeding. Methods This qualitative study utilized a 33-question semi-structured interview guide developed using the constructs of Self-Determination Theory. Data were analyzed via the process of immersion/crystallization. Results A total of 24 breastfeeding women completed a roughly 40-min telephone interview. The mean age of the mother was 32 ± .88 and the mean age of the child being breastfed was 8.5 ± 1.4 months old. Findings demonstrate mothers see value in engaging in physical activity primarily for reasons related to self-care. In addition, breastfeeding women have a lack of information and support regarding healthy eating and physical activity while breastfeeding and many are receiving misinformation through resources such as Facebook support groups. Finally, mothers want more resources available that focus specifically on healthy behaviors while breastfeeding. Conclusion Women need greater access to education and resources regarding healthy eating and physical activity while breastfeeding. Ideally, information and resources would come from an educated health professional such as their healthcare provider rather than an internet source.

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Case Study: Effects of a Media Campaign on Breastfeeding Behaviors in Sindh Province, Pakistan

Cited by 10 publications

References 23 publications

Systematic review of the design, implementation and effectiveness of mass media and nutrition education interventions for infant and young child feeding

Systematic review of the design, implementation and effectiveness of mass media and nutrition education interventions for infant and young child feeding

Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study

Healthy eating and physical activity among breastfeeding women: the role of misinformation

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