“…With respect to normative and instrumental stances toward stakeholders, critically, the framework recognizes that, in practice, the normative and instrumental can operate independently of each other, or together, or not at all, yielding four possible combinations of stakeholder orientations. Each combination of these variables, as embodied in a configuration derived from stakeholder theory, then suggests what attributes and behavior one might expect to see (Bennett and Elman, 2007). The normative and instrumental need not be antithetical, as traditionally presented, and the existence of mixed motives is realized (DiNorcia and Tigner, 2000).…”