“…For example, when deciding whether to introduce a new product in a particular market, relevant influences might include future events such as competitor moves and regulatory changes, and background conditions such as prevailing technologies and existing market demographics. The second point, one we have already emphasised, is that scenario spaces are almost always incomplete (Gilboa, Minardi, & Samuelson, 2017;Shackle, 1979), typically running to only a relatively small number of scenarios ; see also Kahneman & Lovallo, 1993;Lovallo & Kahneman, 2003).…”