Casing Casemethod Methods

An Examination of Current Hospitality and Tourism Teaching Methods

“…As early as the 1960's, teaching in business schools was characterized by a systems approach and distance learning via television, games and simulations, and the case method (American Society for Transportation & Logistics, 1966). Over 30 years ago, Dooley and Skinner (1977) identified four categories of instructive style in graduate business courses: teaching with very low structure, using the Socratic approach, teaching methods where the instructor dominates 95% of class time, and using case studies with highly-directed lectures. They suggested that the case method is an approach that allows educators to vary the proportion of instructor versus student talk.…”

The Case Approach in Management Training

“…Evidence shows a great deal of agreement on two related positions. First, that &dquo;casemethods&dquo; (or styles within the case approach) vary as much as there are practitioners; and second, that the effectiveness of the approach depends on appropriate usage (Dooley & Skinner, 1977;Reynolds, 1978). Thus, a less than conscientious teacher may simply emphasize class interaction at all times regardless of the selected case or incident, purpose of the lesson, or any other consideration that may be unique to the particular class, case material, or topic objective-probably because he or she has grown comfortable with that manner of teaching.…”

“…They may also be responsible for analyzing incidents or case assignments in groups. Even where individual reports are required in lieu of group analyses and presentations, student participation in class discussions is often weighted very highly (Charan, 1976;Dooley & Skinner, 1977). These activities generate a great deal of interaction among learners during case or incident analysis preparations prior to class meeting times (especially for in-group activities) and during class presentations or discussions.…”

“…Particular interest has been devoted to the utility of the approach not only in university programs but also in management training programs within organizations. Some of the most recent examples may be found in the work of Argyris (1980), Berger (1983), Charan (1976, and Dooley & Skinner (1977).…”

Using Living Cases to Teach the Strategic Planning Process

“…T process is typically based on the case method, whose benefits have been well documented (Alexander, O'Neill, Snyder, & Townsend, 1986;Dooley & Skinner. 1977;Festervand & Hill, 1993;Mintzberg, Quinn, & Voyer, 1995).…”