2021
DOI: 10.1080/10548408.2021.1952147
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Casino-induced satisfaction of needs and casino customer loyalty: the moderating role of subjective norms and perceived gaming value

Abstract: This study assesses the relationship between casino-induced satisfaction of needs and casino customer loyalty, and explores the moderating role of gaming attitude, subjective norms, perceived behavioral control, perceived gaming value, and perceived personal luck in this relationship. With 425 valid responses collected from Macau casino goers, the results indicate that casinos can enhance customer loyalty by satisfying their customers' inner needs, including their self-actualization, esteem, belonging, safety … Show more

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Cited by 12 publications
(7 citation statements)
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“…Lastly, subjective norms can persuade tourists to switch to P2PA as people tend to avail the recommended service in order to get approval. Tsai and Fong (2021) found out that subjective norms act as a moderator between the satisfaction of needs and customer loyalty. Thus, strong subjective norms will increase the switching intentions among individuals.…”
Section: Mooring Factorsmentioning
confidence: 99%
“…Lastly, subjective norms can persuade tourists to switch to P2PA as people tend to avail the recommended service in order to get approval. Tsai and Fong (2021) found out that subjective norms act as a moderator between the satisfaction of needs and customer loyalty. Thus, strong subjective norms will increase the switching intentions among individuals.…”
Section: Mooring Factorsmentioning
confidence: 99%
“…The structured model was evaluated using the Smart-PLS v.3.2.6 package and 10,000 bootstrap samples. Finally, considering that the current study has 15 measurable items, the current sample size of 217 is therefore sufficient for PLS-SEM analysis according to Hair et al (2017), and Tsai and Fong (2021) suggested “10-fold rule” for PLS-SEM.…”
Section: Methodsmentioning
confidence: 96%
“…The latter, however, is a healthy form of nostalgia, typically engendering positive emotions and aspirations, such as enhancing one's sensitivity to the present moments (Cheung, 2023). Findings from Z. study indicated that travelers seek to self-actualize through nostalgic travel, especially in terms of reaching one's highest potential or attaining the ideal self (Tsai & Fong, 2021). For instance, through reminiscing and identifying with the superior virtues of a bygone community, individuals may be prompted to raise the expectation of their self-conduct.…”
Section: Nostalgic Travel Motivationmentioning
confidence: 95%
“…Findings from Z. Lin et al’s (2022) study indicated that travelers seek to self-actualize through nostalgic travel, especially in terms of reaching one’s highest potential or attaining the ideal self (Tsai & Fong, 2021). For instance, through reminiscing and identifying with the superior virtues of a bygone community, individuals may be prompted to raise the expectation of their self-conduct.…”
Section: Literature Reviewmentioning
confidence: 99%