“…Applications and divergent reactivity of trialkylammonium salts Trialkylammonium (specically N,N,N-trimethylanilinium) salts have found wide-ranging applications in synthesis, spanning phase-transfer catalysis, 1 supramolecular ion-pairing catalysis, 2,3 host-guest binding studies, 4 O-methylation, 5 O-arylation, 6 heteroatom arylations, 7 C-H methylation, 8 C-arylation, [9][10][11] uorine radiolabeling, [12][13][14][15] organometallic ligand design, [16][17][18][19][20][21] antimicrobial polymer design, 22 arene reduction, 23 pH sensing, 24 and a range of metal-catalysed cross-coupling methodologies. [25][26][27][28][29][30][31][32] The dichotomy of arylation versus methylation reactivity, while important for optimising the above-listed applications, is rarely studied in detail.…”