Category Kings and Commoners: Within and Cross-Category SpillOvers in the Sharing Economy

Özcan, Pınar; Gürses, Kerem; Möhlmann, Mareike

doi:10.1108/s0733-558x20200000066008

Cited by 3 publications

(2 citation statements)

References 59 publications

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“…Associations with internationally known business executives can attract "celebrity capital," a form of social capital convertible into economic or political capital (Driessens, 2013). YTL chose to display affiliations with iconic global category "kings" (Ozcan, Gurses, & Möhlmann, 2020), often business celebrities with whom target audiences were familiar, thereby reaching beyond the host country's local status hierarchies.…”

Section: The Aspiration Mechanism: Proximal Global Affiliationsmentioning

confidence: 99%

“…Strategy scholars document status spillovers when an individual's status elevation affects others in a category (Jensen & Kim, 2015) or when commoners experience positive spillover effects from high-status category "kings" (Ozcan et al, 2020). However, researchers have not associated such spillovers with status signaling in international business.…”

Section: The Aspiration Mechanism: Proximal Global Affiliationsmentioning

confidence: 99%

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See who I know! Addressing the liabilities of outsidership through status signaling

Carney,

Dieleman

2024

J Int Bus Stud

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Status is an important intangible asset, yet when firms enter new countries, they lack standing in new social hierarchies as outsiders. Conventional wisdom suggests embeddedness in host-country networks can alleviate newcomers’ liability of outsidership. We complement this with insights from status signaling theory: Newcomers in host countries can address their liability of outsidership through the visual display of social affiliations. We utilize a novel visual qualitative research approach that analyzes annual report photographs of an emerging-market family business, depicting the firm’s leaders with high-status alters. Complementing the international business literature, which emphasizes strong ties to host-country business partners, we identify three signaling mechanisms that are more circuitous: bypass (host-country affiliations beyond the firm’s industry), allusion (global affiliations beyond the host country and industry, often celebrities), and aspiration (global industry affiliations). We also suggest that such diffuse status signaling mechanisms may be especially salient in emerging-market family firms investing in developed markets, which are accorded low status in many developed markets. These firms feature firm/owner identity overlaps, long leader tenures, and a tendency to build reputation through prosocial behavior, facilitating the activation of status signaling tactics through ephemeral affiliations with high-status actors situated in world society.

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Section: The Aspiration Mechanism: Proximal Global Affiliationsmentioning

confidence: 99%

Section: The Aspiration Mechanism: Proximal Global Affiliationsmentioning

confidence: 99%

See who I know! Addressing the liabilities of outsidership through status signaling

Carney,

Dieleman

2024

J Int Bus Stud

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Digitalization and its Strategic Implications for the Multinational Enterprise

Özcan¹,

Yakis‐Douglas

2020

The Oxford Handbook of International Business Strategy

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We have a diverse set of descriptions referred to as the “fourth industrial revolution”, Industry 4.0, or the “digital” or “new economy”, indicating that there is a seismic shift under way. Due to digital transformation arising from the combined effect of several digital technologies including IoT, 5G, cloud, blockchain, big data and artificial intelligence, companies today are being transformed, and for many, this transformation comes in ways that they have not experienced before. This may mean that firms entering new markets with digital technologies may be less dependent on mediators and be able to control the delivery of their products or services, while new entrants are likely to gain advantages from exploiting digital platforms. The chapter lays out how the classic principles of international competitive strategy are transformed in today’s markets due to digitalization and provides suggestions in terms of how firms, and particularly multinational enterprises (MNEs), can respond to these transformations.

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Between mutuality, autonomy and domination: rethinking digital platforms as contested relational structures

Schüßler

Attwood-Charles

Kirchner

et al. 2021

Socio-Economic Review

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This Special Issue advances a new understanding of digital platforms as dynamic and relational. An archetypal transaction platform, we argue, is comprised of three canonical social relationships which exist in tension with each other. The first is mutuality—the practices of sharing and reciprocity which animated the early days of the ‘sharing economy’. The second is autonomy—representing the desire for freedom and independence attracting many earners to platforms. The third is domination—the exercise of power and control which drives many platform owners and managers. As we argue below, these three social relationships are present in varying degrees on all platforms. By conceptualizing platforms as contested relational structures, we aim to bridge prior attempts to classify ‘what platforms are’ with diverse empirical studies of ‘what platforms do’ in different contexts. In our view, platforms can do different things at the same time because they are different things at the same time.

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Category Kings and Commoners: Within and Cross-Category SpillOvers in the Sharing Economy

Cited by 3 publications

References 59 publications

See who I know! Addressing the liabilities of outsidership through status signaling

See who I know! Addressing the liabilities of outsidership through status signaling

Digitalization and its Strategic Implications for the Multinational Enterprise

Between mutuality, autonomy and domination: rethinking digital platforms as contested relational structures

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