2015
DOI: 10.1016/s2212-5671(15)00555-9
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Category Management – Project Implementation in E-Shop

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Cited by 3 publications
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“…Each value before and after implementation of the proposed solutions have confirmed the correctness of the new categorization. (Mihalčová & Pružinský, 2015).…”
Section: Methodsmentioning
confidence: 99%
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“…Each value before and after implementation of the proposed solutions have confirmed the correctness of the new categorization. (Mihalčová & Pružinský, 2015).…”
Section: Methodsmentioning
confidence: 99%
“…(Mihalčová & Pružinský, 2015) The main motivation for the application of category management in retail is primarily profit maximization, identifying new opportunities for the introduction of new products, eliminating inefficiencies in the supply process by accelerating turnover and reducing inventory. (Best Practices Report, 1998) (Mihalčová & Pružinský, 2015) Customer within a category may collect products for example by price, colour, size products. Offers are made without the ability to physically pick them up, so sellers use images and videos on the website that are shot from various perspectives.…”
Section: Category Managementmentioning
confidence: 99%
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