Cause-related marketing — an interpretive structural model approach

Sindhu, Shilpa

doi:10.1080/10495142.2020.1798851

Cited by 14 publications

(14 citation statements)

References 51 publications

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“…However, studies of different literature reveal that the management and dissemination of humanitarian aid to victims faces some barriers, affecting the whole humanitarian-supply-chain management [29]. According to the research [30], the HSC for cyclones in Bangladesh is unstable, unpredictable, and challenging to adapt to the demands of the afflicted population. Table 1 presents the 10 barriers (with sources) identified in HSC for the cyclone in the coastal area of Bangladesh.…”

Section: Resultsmentioning

confidence: 99%

Assessing Barriers in Humanitarian Supply Chains for Cyclone in Coastal Areas of Bangladesh: An Interpretive Structural Modeling (ISM) Approach

et al. 2022

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Bangladesh has frequently been affected by natural hazards, notably, cyclones in coastal areas. Humanitarian organizations are always active in helping affected communities through effective humanitarian supply-chain management by providing humanitarian goods and services, which is crucial to aiding vulnerable people after a natural catastrophe. However, some factors cause significant difficulties in achieving feasible humanitarian supply-chain (HSC) management that eventually ends up as a disfunctional and ineffective system to support to the community in need. Therefore, a lack of standard logistics support complicates horizontal cooperation between humanitarian organizations at various stages, along with relief aid. The motive of the paper is to identify and understand the barriers of HSC during the disaster preparedness and immediate response phase, particularly for cyclones in the coastal areas of Bangladesh. Through an extensive literature review and consultation with experts from different humanitarian organizations, 10 barriers were identified. To illustrate the structural relationships among the selected barriers, an interpretive structural modeling (ISM) approach with additional MICMAC (Matriced’ Impacts Croisés Multiplication Appliquée á unClassement) analysis is used for data analysis. This aids in evaluating relative dependencies and driving power among the selected barriers. Findings show that a lack of an integrated approach and coordination among government and other humanitarian stakeholders, the inefficacy of multilateral information sharing among them, and a shortage of experienced logisticians are the barriers with the highest driving powers in HSC. The findings of this study will help humanitarian experts, aid agencies who distribute humanitarian aid, and organizations, to set up a good supply chain for helping people in the coastal area of Bangladesh following cyclones.

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Section: Resultsmentioning

confidence: 99%

Assessing Barriers in Humanitarian Supply Chains for Cyclone in Coastal Areas of Bangladesh: An Interpretive Structural Modeling (ISM) Approach

et al. 2022

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“…“ Interpretive Structural Modeling (ISM)” formulated by “J. N. Warfield” in 1974 which is an interactive process that leads to learning and decision making that shows relationships between various elements (Sindhu, 2020, p. 4) that are directly or indirectly related and indicated into a structural systematic model (Warfield, 1974; Faisal et al ., 2006). As an interpretive method, the ISM model based on matrix theory and graph theory (Bashir and Ojiako, 2020) and enhances group decision regarding elements of a research subject that is generally complex and uncertain.…”

Section: Method: Interpretive Structural Modeling (Ism) and Micmac An...mentioning

confidence: 99%

Modeling organizational resilience in maritime business: an ISM and MICMAC approach

Akpinar

Çaylan

2023

BPMJ

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PurposeBusiness environments and global transportation system have become more complex than ever due to complexity drivers of industries which create uncertainty and unpredictability to organizations. Like other industries, the maritime business faces different and difficult problems which threaten organizational survival. The ability to cope with those uncertainties, threats and problems shows the resilience ability of organizations that help to survive and prosper. The organizational resilience concept arises as a requirement to deal with problems and uncertainties of business environments which are swiftly changing. This study aims to suggest an organizational framework to show how maritime business organizations as the sea leg of global transportation system can develop resilient organizations via complex adaptive systems (CAS) approach if adequate design features of CAS could be defined and included in organizational properties.Design/methodology/approachA total of 15 CAS features were identified as the enablers of organizational resilience throughout the literature. An interpretive structural modeling (ISM) approach has been conducted to determine the mutual relation between the CAS features which constitute an organizational framework. These CAS features have been categorized by conducting MICMAC analysis.FindingsThis study proposes a framework that identifies CAS features as the enabler of resilient maritime business organizations. The CAS approach offers new managerial toolkit to realize current organizational situations and allows managers to understand that it is difficult to control their system in this dynamic environment where special management practices are required especially in volatile times rather than ordinary times. Also, organizations could not compete as a sole organization but as a web/system of organizations. CAS is more resilient than other systems because resilience is the emergent occurrence of the system formed from nonlinear, dynamic interactions with self-organized agents.Research limitations/implicationsThe research has some limitations, like organizational resilience studies are in the infant stage and further research into this area should be extended. This study uses the CAS approach to develop organizational resilience. Further studies could use different lenses and contemporary subjects in management field which should also be useful while developing resilience in organizations. This study uses ISM and MICMAC analysis where further studies could use quantitative design and methods like formal concept analysis or the decision making trial and evaluation laboratory to determine the relational weighs of CAS features while developing resilient organizations. Future studies may also focus on different maritime stakeholders like IMO or ILO, maritime agencies, freight forwarders or insurance underwriters regarding developing and enhancing resilience of the maritime system.Practical implicationsWorld trade and transportation systems are getting more uncertain and lean on complex relations where maritime transportation is a “vital backbone” of such operations. But becoming more complex structures leads to vulnerable systems and organizations. Most risk management applications are based on predicting the known risks where many of them are not enough to fight with unknowns. Coping with today's problems are difficult for organizations in any industry. But for maritime business stakeholders who work in such a global web of relations, it is much more challenging. So, stakeholders of the system like forwarders, ports or ship chandlers may easily apply those features to develop resilient organizations too. Legal authorities of the system and rule-makers like local Chambers of Shipping, IMO or Classification societies can benefit from this framework and provide supportive settings to develop system-wide resilient organizations.Social implicationsBy understanding environmental uncertainty and complexity better than others, organizations become resilient and cope with significant difficulties which make them more competitive as a substantial strategic advantage. Resilient management offers to break down points at the system and shows them ways to restore quickly while transporting goods while traditional risk assessments are not enough.Originality/valueThe originality of the study lies in two folds; first of all the key and most used features of CAS is linked to developing resilient maritime organizations and by maritime expert opinions, this study tries to determine which of these CAS features are the most effective to trigger other features to develop organizational resilience in the maritime business. And secondly, the concept of organizational resilience and the CAS approach are not analyzed in depth in the context of maritime business.

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“…pertaining to a system in a specific context, this approach proffers support in exploring, identifying and establishing them along with their likely mutual relationship (Mabrouk, 2020). The researchers identify such issues primarily from the available secondary sources, scrutinize these with the help of experts to ascertain their contextuality and explore their mutual relationships to develop a clear hierarchy among them (Sindhu, 2020). Most often than not, Cross-Impact Matrix Multiplication (MICMAC) analysis follows it for classifying such issues (Luo et al , 2018) into four groups namely dependent, independent, linkage and autonomous issues (Talib and Rahman, 2015).…”

Section: Ism Procedural Aspectsmentioning

confidence: 99%

“…However, certain researchers neither reported the number of experts engaged nor the type of the group decision process or both (e.g. Wuni and Shen, 2019; Sindhu, 2020; Sharma, 2021 etc.). In order to use the FISM, Joshi et al (2009) thoroughly reviewed the literature, distributed the relevant literature to the experts, carried out the semi-structured interviews of 14 experts from industry and academia and refined the list of initially selected 24 variables into 13 most relevant variables.…”

Section: Sampling and Generation Of Information Basementioning

confidence: 99%

Modelling the abstract knots in supply chains using interpretive structural modelling (ISM) approaches: a review-based comprehensive toolkit

Abbas¹,

Mehdi²,

Azad³

et al. 2022

BIJ

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PurposeThis study endeavours to (a) develop a comprehensive interpretive structural modelling (ISM) toolkit containing sufficient details about the suitability and procedural aspects of each ISM approach and offer points of reference for budding researchers, (b) highlight the compatibility of ISM approaches with other qualitative and quantitative approaches, and (c) chalk-out an agenda for future research.Design/methodology/approachThis study is based on an extensive review of 74 studies where researchers have used one or more ISM approaches. These studies span across the different industry sectors.FindingsThere exists a huge void in terms of the methodological synthesis of ISM approaches. ISM approaches are frequently used in sync with other qualitative and quantitative approaches. Furthermore, it highlights the need of improving the robustness of the proposed ISM models by sharing the critical details of research process.Research limitations/implicationsBeing a review-based work, it could not illustrate the discussed ISM approaches with real data. However, it offers a research agenda for the prospective researchers.Practical implicationsThe prerequisites, pitfalls, suitability and the procedural aspects of various ISM approaches contained in this toolkit are equally useful for the academicians as well as practitioners.Originality/valueIn the absence of a synthesized framework, this study contributes a comprehensive ISM toolkit which will help the researchers to choose a suitable ISM approach in a given case.

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Cause-related marketing — an interpretive structural model approach

Cited by 14 publications

References 51 publications

Assessing Barriers in Humanitarian Supply Chains for Cyclone in Coastal Areas of Bangladesh: An Interpretive Structural Modeling (ISM) Approach

Assessing Barriers in Humanitarian Supply Chains for Cyclone in Coastal Areas of Bangladesh: An Interpretive Structural Modeling (ISM) Approach

Modeling organizational resilience in maritime business: an ISM and MICMAC approach

Modelling the abstract knots in supply chains using interpretive structural modelling (ISM) approaches: a review-based comprehensive toolkit

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