Ceding to their fears: a taxonomic analysis of the heterogeneity in COVID-19 associated perceived risk and intended travel behaviour

Matiza, Tafadzwa; Kruger, Martinette

doi:10.1080/02508281.2021.1889793

Cited by 49 publications

(65 citation statements)

References 85 publications

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“…Besides, it remains largely unclear how different types of travel constraints influence tourists' intention to travel, and how tourists' risk perception influences their inner psychological evaluation toward travel and consequent travel intention/behavior amid the ongoing pandemic that we have not encountered a similar one since the outbreak of the Spanish Flu (Pan et al, 2021 ). Matiza and Kruger ( 2021 ) argue that it is necessary to explore COVID‐19 associated perceived risk and travel behaviors in different regions and countries for the purposes of post‐crisis communication and marketing promotion. In addition, this pandemic has made it even more important to understand psychological factors influencing travel decision making amid of the pandemic that is still in a dearth of examination.…”

Section: Introductionmentioning

confidence: 99%

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

Aziz

Long

2021

J of Consumer Behaviour

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The tourism and hospitality industry has been deeply disrupted by the COVID‐19 pandemic since its inception in December 2019. Many tourists are too anxious to travel. Thus, understanding how travel constraints and perceived travel risk influence travel intention is crucial for many destinations in their post‐crisis recovery. Drawing upon 357 Malaysian respondents, this study finds that structural constraints initiate tourists' negotiation process for travel decisions, which is inconsistent with the original Leisure Constraints Model. Nevertheless, it is reaffirmed that intrapersonal constraints remain the centrality of the negotiation process as they mediate the relationship between structural constraints, perceived travel risk and travel intention. These findings provide some theoretical contributions with regard to the Leisure Constraints Model and perceived travel risk in the context of the COVID‐19. Based on the theoretical contributions, this study also sheds light on tourism revival from a practical perspective. Tourism authorities, destination marketing organizations, and business operators are suggested to take measures to restore tourists' confidence toward travel by reducing structural constraints and mitigating tourists' risk perception in a cooperative manner.

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Section: Introductionmentioning

confidence: 99%

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

Aziz

Long

2021

J of Consumer Behaviour

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“…In recent years perceived risk has been widely studied in consumer behavior and attitudes. The literature has focused on online purchasing intentions ( Pelaez et al, 2019 ; Ahmed et al, 2021 ; Jain, 2021 ), buying behavior ( Wai et al, 2019 ; Tobi et al, 2020 ) impulse buying ( Wu et al, 2020 ) travel behavior ( Matiza and Kruger, 2021 ; Sharma et al, 2021 ), and customer loyalty ( Esmaeili et al, 2021 ). Perceived risk has been less studied in the advertising industry.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Chao et al (2020) studied the relationship between perceived privacy risk, psychological resistance and attitude to advertising, and found that perceived privacy risk had no significant effect on advertising attitude; Li et al (2016) and Kurtz et al (2021) studied location-based advertising (LBA) and found that perceived risk has an influence; in short video situational advertising, Zhang Meizhen confirmed the positive effect of perceived risk on psychological resistance and thus on consumers’ willingness to accept through the SOR model. The literature shows that most applications of perceived risk theory focus on the effects on online shopping intention or behavior ( Pelaez et al, 2019 ; Wai et al, 2019 ; Tobi et al, 2020 ; Wu et al, 2020 ; Ahmed et al, 2021 ; Jain, 2021 ; Matiza and Kruger, 2021 ; Sharma et al, 2021 ). There is less research on advertising avoidance in online targeted advertising, and there are inconsistencies in conclusions ( Chen et al, 2019 ; Chao et al, 2020 ).…”

Section: Literature Reviewmentioning

confidence: 99%

“…When consumers subjectively perceive that a product or service does not meet the minimum requirements, it causes them to perceive risk and adopt avoidance behavior to reduce their exposure to that risk ( Taylor, 1974 ). Researchers have found that online targeted advertising overstates product effectiveness, provides ineffective or false information, over-collects and uses users’ private information, wastes users’ time, limits their freedom of search and choice, and generates negative behaviors and attitudes when users perceive that these risks do not match their requirements ( Mitchell, 1999 ; Newell and Marabelli, 2015 ; Chen et al, 2019 ; Pelaez et al, 2019 ; Wai et al, 2019 ; Tobi et al, 2020 ; Wu et al, 2020 ; Ahmed et al, 2021 ; Jain, 2021 ; Matiza and Kruger, 2021 ; Sharma et al, 2021 ). Therefore, the study proposes the following hypothesis:…”

Section: Research Model and Hypothesis Developmentmentioning

confidence: 99%

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Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising

et al. 2022

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In China, online sales continue to grow against the generally adverse effects of the COVID-19 pandemic on economic development. Although advertisers favor online targeted advertising for its precision, consumers may find it intrusive and avoid it. This study constructed a conceptual model based on Stimulus-Organism-Response (SOR) theory, Approach-Avoidance Theory, and Brand Avoidance Theory to investigate the influence mechanism of consumers’ perceived risk on the avoidance behavior of online targeted advertising via an online survey. Collected 436 validated data was analyzed through structural equation method in AMOS statistical software. Results showed that the positively influenced advertising avoidance, and negative emotions mediated the relationship between perceived performance risk, time-loss risk, freedom risk, and advertising avoidance, but perceived privacy risk did not influence advertising avoidance through negative emotions. Perceived COVID-19 risk moderates the effect of negative emotions on advertising avoidance. The findings provide important insights for helping governments, advertisers and online platforms into which risk perceptions influence advertising avoidance, and suggests ways to mitigate consumers risk perceptions for the mutual benefit of brands and users.

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“…In the study of ref. [33], significant differences can be seen in the typology of tourists regarding tourist decision-making in travelling after the covid 19 pandemic. The research results by Ivanova et al [34] stated that tourists would travel by private car and family.…”

Section: Introductionmentioning

confidence: 99%

Explorative Study of Tourist Behavior in Seeking Information to Travel Planning

Lemy¹,

Pramezwary²,

Juliana³

et al. 2021

IJSDP

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This study aims to explore the behavior of domestic tourists in seeking information to travel during the COVID-19 pandemic and whether there are significant differences with tourist behavior before the pandemic and what are the best strategies so that they can be helpful in tourism actors in creating and developing digital marketing strategies based on the latest information technology phenomena. This study uses a qualitative paradigm. Data collection techniques used in the study were observation, in-depth interviews, literature study, and documentation. The results of this exploratory research can then be used as a basis for the following research stage, namely descriptive analysis. Online focus group discussions and surveys were conducted to achieve the objectives of this research. Tourist behavior during the COVID-19 pandemic has changed, that tourists will always look for travel information using window shopping or online search through social media and ask personal questions (individuals) in travelling to a tourist destination. The right strategy for tourism actors in developing sustainable digital marketing includes building personal trust to tourists, implementing innovation strategies that involve guests, and mutual integration and collaboration, which are the main keys to the success of tourism actors in creating or developing sustainable digital marketing. The COVID-19 pandemic is an unprecedented and ongoing crisis for the global tourism industry. The key to the recovery of the worldwide tourism industry will be to encourage tourism activities both domestically and internationally.

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Ceding to their fears: a taxonomic analysis of the heterogeneity in COVID-19 associated perceived risk and intended travel behaviour

Cited by 49 publications

References 85 publications

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

To travel, or not to travel? The impacts of travel constraints and perceived travel risk on travel intention among Malaysian tourists amid the COVID‐19

Research on the Influence Mechanism of Consumers’ Perceived Risk on the Advertising Avoidance Behavior of Online Targeted Advertising

Explorative Study of Tourist Behavior in Seeking Information to Travel Planning

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