2023
DOI: 10.1177/07439156221145696
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Celebrate Good Times: How Celebrations Increase Perceived Social Support

Abstract: Despite the ubiquity of celebrations in everyday life, very little is known about how they may contribute to consumer well-being. In the current work, the authors propose that celebrations promote perceived social support, which prior work has conceptualized as the belief that others will be there for you in future, negative life events. The authors further theorize that celebrations require three key characteristics which, in combination, are necessary for increasing perceived social support. Specifically, ce… Show more

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Cited by 3 publications
(2 citation statements)
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References 89 publications
(133 reference statements)
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“…To further contemporary discussions on the topic (e.g., Batson 2022; Brick et al 2023), rather than considering egoism as an “independent” motivation, we posit that a pro-ego component exists in each of Batson, Ahmad, and Stocks’s (2011) motivations for acting prosocially, or sharing in this case. To develop our proposition, Andreoni's (1989, 1990) concept of impure altruism is a relevant starting point.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
See 1 more Smart Citation
“…To further contemporary discussions on the topic (e.g., Batson 2022; Brick et al 2023), rather than considering egoism as an “independent” motivation, we posit that a pro-ego component exists in each of Batson, Ahmad, and Stocks’s (2011) motivations for acting prosocially, or sharing in this case. To develop our proposition, Andreoni's (1989, 1990) concept of impure altruism is a relevant starting point.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…Scholars have devoted considerable attention to investigating prosocial behaviors, which have been described as a broad range of actions intended to benefit one or more people other than oneself (e.g., Batson 2022; Pfattheicher, Nielsen, and Thielmann 2022; Septianto, Seo, and Paramita 2021). The complex nature of prosociality as a social phenomenon means that it can take the form of behaviors such as helping (Price, Feick, and Audrey 1995), comforting (Turley and O’Donohoe 2012), sharing (Baker and Baker 2016), cooperating (Ozanne and Ozanne 2021), celebrating (Brick et al 2023), exchanging (Blau 1964), and accessing (Bardhi and Eckhardt 2012). Key among marketing studies is Belk's theory on sharing (Belk 2007, 2010, 2014a, b, 2016), which broadly refers to the “act and process of distributing what is ours to others for their use and/or the act or process of receiving or taking something from others for our use” (Belk 2007, p. 127).…”
mentioning
confidence: 99%