We propose dynamical collapse models in which the stochastic collapse terms affect only photons and/or gravitons. In principle, isolated systems comprising only massive particles could evolve unitarily indefinitely in such models. In practice, since photons and gravitons are ubiquitous and scatter from massive particles, dynamical collapses of the former will effectively induce collapses of the latter.In non-relativistic models in which particle number is conserved and interactions are modelled by classical potentials, massive systems can be modelled as collections of elementary massive particles bound by potentials, interacting with an environment of photons and gravitons. In this picture, although the photon and/or graviton collapse dynamics effectively localize massive systems, these collapses take the effective form of approximate measurements on the environment whose effect on the massive systems is indirect. We argue that these environmental collapse models, like standard mass-dependent spontaneous localisation models, may be consistent with quantum experiments on microscopic systems while predicting very rapid effective collapse of macroscopic massive systems, and hence a potential solution to the quantum measurement problem. However, the models considered here have different experimental signatures from standard mass-dependent spontaneous localisation models. For example, they predict no deviations from standard quantum interferometry for mesoscopic systems of massive particles isolated from a decohering environment, nor do they predict anomalous spontaneous emission of radiation from isolated matter of the type prediction by standard mass-dependent spontaneous localization models. New experiments and analyses are required to obtain empirical bounds on the decoherence rate in our models.