Centre–surround inhibition is a general aspect of famous-person recognition: Evidence from negative semantic priming from clearly visible primes

Abstract

A centre-surround attentional mechanism was proposed by Carr and Dagenbach (Journal of Experimental Psychology: Learning, Memory, and Cognition 16: 341-350, 1990) to account for their observations of negative semantic priming from hard-to-perceive primes. Their mechanism cannot account for the observation of negative semantic priming when primes are clearly visible. Three experiments (Ns 0 30, 46, and 30) used a familiarity decision with names of famous people, preceded by a prime name with the same occupation as the target or with a different occupation. Negative semantic priming was observed at a 150-or 200-ms SOA, with positive priming at shorter (50-ms) and longer (1,000-ms) SOAs. In Experiment 3, we verified that the primes were easily recognisable in the priming task at an SOA that yielded negative semantic priming, which cannot be predicted by the original centresurround mechanism. A modified version is proposed that explains transiently negative semantic priming by proposing that centre-surround inhibition is a normal, automatically invoked aspect of the semantic processing of visually presented famous names.