CEO letters: Hospitality corporate narratives during the COVID-19 pandemic

Im, Jinyoung; Kim, Haemi; Li, Miao

doi:10.1016/j.ijhm.2020.102701

Cited by 70 publications

(65 citation statements)

References 46 publications

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“…Between our two studies and in line with recent literature focused on understanding the new communicational paradigm for hospitality firms ( Hu et al, 2021 ; Im et al, 2021 ; Shin and Kang, 2020 ), we have confirmed that during the COVID-19 pandemic era, hotels’ communications about how they ensure clean and safe spaces are available for guests are an essential part of the tourist–hotel relationship.…”

Section: Discussionsupporting

confidence: 87%

Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

Jiménez‐Barreto

Loureiro

Braun

et al. 2021

International Journal of Hospitality Management

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After hotels in many countries were forced to close in government-imposed lockdowns during the COVID-19 pandemic, there is an inherent need to communicate how they deal with the coronavirus to motivate guests to visit. However, lack of knowledge about how to persuasively communicate about hotels’ cleaning programs for COVID-19 can challenge the industry’s survival. We investigated how hotels that position their brand as a particular personality (sincere vs. exciting) could benefit from different communication styles (inclusion of numerical vs. verbal quantifiers) when presenting their COVID-19 cleaning procedures. Study 1 explored tourists’ central attitudinal responses toward hotels’ cleaning programs. Study 2 demonstrated that sincere hotel brands would benefit from using numerical and verbal quantifiers to communicate their cleaning policies, whereas exciting hotel brands would benefit only from numerical quantifiers. Our results invite hotel managers to use their brand personality positioning to influence tourists’ attitudes and intentions in a pandemic context.

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Section: Discussionsupporting

confidence: 87%

Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

Jiménez‐Barreto

Loureiro

Braun

et al. 2021

International Journal of Hospitality Management

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“…A few studies have investigated CEOs' letters by applying the Aristotelian concept of persuasive rhetoric [8,38,41,42]. In these letters, the element logos refers to how writers logically present problems, support arguments and suggest conclusions.…”

Section: Social Accounting Communication and The Use Of Rhetoric Durimentioning

confidence: 99%

“…The element pathos concerns how writers focus on the readers' values and directly involve the readers in providing an answer, while the element ethos regards the writers' authority and integrity [41]. For instance, [8] conducted a study to identify corporate narrative strategies during the spread of COVID-19 in the hospitality sector. They performed a content analysis of CEO letters published by hospitality companies during the COVID-19 outbreak because of the crucial role played by the CEO in promoting corporate image and reputation [43,44].…”

Section: Social Accounting Communication and The Use Of Rhetoric Durimentioning

confidence: 99%

“…Corporate reputation is highly affected by stakeholders' perception of companies' contribution to the global crisis. Consequently, they need to provide a well-articulated disclosure on how they manage the crisis and they need to develop corporate narratives for the crisis to confirm a positive image of the organization and mitigate the possible negative reactions from the stakeholders [8].…”

Section: Introductionmentioning

confidence: 99%

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Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

et al. 2021

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The current dramatic context of COVID-19 has urged academics and practitioners to tackle the topic of the pandemic not only regarding its medical side but from the perspective of social sciences, accounting and accountability as well. In this sense, our paper moves from the pivotal work of Higgins and Walker (2012) and Merkl-Davies and Brennan (2017) and tries to trace the use and the extent of accounting communication by companies during the peculiar context of the pandemic. Considering the nature of the elements to be evaluated, we applied a manual content analysis, a more suitable technique than software to capture subjective and emotional elements. Among the main preliminary results of the paper, the volume and the importance of emotional content come to the surface, such as self-assessment and emotional tone. The paper confirms the important role of rhetorical analysis in understanding the quality and the meaning of the information provided by companies and contributes to the stream of Critical Discourse Analysis (CDA) studies on corporate reporting.

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“…Only this field of activity is marked by a large number of dangerous situations. World experience in hotel industry creation indicates that neglecting or downplaying the size of entrepreneurial risk while designing a tactical and strategic strategy for the growth of a hotel business or the entire industry as a whole prevents social development, triggering deflation or even recession in the country's entire economic system (Im et al, 2020).…”

Section: Institutional Aspects Of Risk Strategic Managementmentioning

confidence: 99%

Institutional Aspects of Risk Strategic Management in Azerbaijan Hospitality Sector

Rza-Zadeh¹,

Dvořák²

2020

JIS

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Nowadays, in the 21st century that is distinguished by the high penetration of information and communication technologies, interconnectedness and globalization, the effectiveness of institutions is increasingly manifesting the pressing need to clearly define and assess the prospects and directions of business development, taking into account the likelihood and the occurrence of the objective and subjective risks. This is happening mostly due to the growing volatility of the macroeconomic environment, increased competition, and the rapid globalization of various business processes and solutions. Taking this into account, one can see that the risk of the management process of the hospitality industry represents a complex multi-level procedure. The starting point of the whole risk management system is their forecasting which becomes the most effective way to prepare management decisions in hotel enterprises for the future. This paper focuses on the institutional aspects of risk strategic management in Azerbaijan hospitality sector related to legal, organizational, and cultural characteristics of development. The aim of this study is to identify the major institutional aspects of risk factors of the external environment as well as to realistically assess the changes in the impact of these factors on the activities of hotel enterprises and the hospitality sector of Azerbaijan for the nearest future based on the expert risk forecasting method. Moreover, the paper aims at updating the strategy of hotel development taking into account the changes in the external environment and to link these risks to the business processes taking place in hotel enterprises and in the hospitality sector. We analyze and describe the most important factors and sources of threats to hotel enterprises of Azerbaijan, such as the probability of new competitors, increasing competitive pressure, imperfect business environment in the country, increase in airline tariffs, changing customer needs and tastes, and maintaining a visa regime with many countries. Our results propose some organizational and economic mechanisms for risk management in the hospitality sector.

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CEO letters: Hospitality corporate narratives during the COVID-19 pandemic

Cited by 70 publications

References 46 publications

Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

Use numbers not words! Communicating hotels’ cleaning programs for COVID-19 from the brand perspective

Rhetoric, Accounting and Accountability: COVID-19 and the Case of Italy

Institutional Aspects of Risk Strategic Management in Azerbaijan Hospitality Sector

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