CEO’s Technology Knowledge Towards E-Commerce Adoption: Perspective of Small and Medium Enterprises (SMEs)

Modelling SME e-commerce with IMAES

“…Experience in the use of innovations and new technologies is also a factor positively affecting the adoption of e-commerce (Ghobakhloo et al , 2011; MacGregor, 2004; MacGregor and Kartiwi, 2010; Rahayu and Day, 2015; Scupola, 2009). The managers’ degree of interest in innovation and new technologies is also a widely validated factor because, generally, decision-making is carried out by the manager (Alam et al , 2011; Ghobakhloo et al , 2011; Huy et al , 2012; Rahayu and Day, 2015; Scupola, 2009; Wymer and Regan, 2005; Yeng et al , 2016; Sunday and Vera, 2018). Other authors verified that the characteristics of product/service (Bocconcelli et al , 2017), customer type and commercial channel also affect the adoption of e-commerce (MacGregor and Kartiwi, 2010; Wymer and Regan, 2005; Wymer et al , 2008).…”

“…Traditional facilities equipped to internationalise a company’s market and reduce barriers to direct internationalisation require large amounts of financial capital (Roy et al , 2016). Some studies suggest that companies that are exclusively dedicated to e-commerce can be leaders in their markets and even become monopolies, depending on the sector (Anwar, 2017; Yeng et al , 2016). According to Cecere (2016), e-commerce offers a great competitive advantage, because it enables market expansion for the products they make.…”

CEO Information Ability, Absorptive Capacity, and E-Commerce Adoption among Small, Medium, and Micro Enterprises in China

“…Therefore, when CEOs make decisions, they will not only be affected by their own ability, but also by their psychology [56]. Since e-commerce projects usually have certain characteristics, such as a high risk and low success rate, the confidence of the CEO is an important factor that affects the risk management of SMMEs and whether the enterprise can adopt e-commerce [14,46]. Galasso and Simcoe [57] found that CEOs with a higher degree of confidence will prove their value by improving the innovation ability of the enterprise.…”

“…Subsequent studies such as Archer et al [12] and Govindaraju and Chandra [13] mainly followed this type of literature. Chief executive officers (CEOs), along with a group of well-experienced directors, lead corporate decision making, which undoubtedly includes decisions about e-commerce adoption [14,15]. The CEO is pivotal in small and medium enterprises (SMEs) [16]; however, research on the empirical link between CEO ability and e-commerce adoption by SMMEs is still lacking.…”