Ceramics are an essential part of the Holocene archaeology of eastern Africa and the development of increasingly complex typologies has rightly played a key role in our understanding of chronology and social identity. However, this focus on taxonomies can also be restrictive, as we lose sight of the communities who made and used the ceramics in our endless search to classify and re-classify ceramics. Focusing on ceramics from the Great Lakes and Rift Valley (Kansyore, Pastoral Neolithic and Urewe), we critique past approaches to ceramic analysis, and suggest future studies should better recognise their social role. We end with a case study of Kansyore ceramics, emphasising function and use.