“…Consequently, it is worth pointing out that, there is a wildly understanding of the importance of the external factors that would increase the intention of customers toward mobile banking applications that facilitate their daily life transactions. Knowing that, several banks have applied Mobile banking applications in their business transactions for the same reason such as the USA, UK, China, India, Finland, Singapore, Thailand, Malesia, Saudi Arabia [2,5,10,12,13], and Qatar [14] whereas in Yemen, MBA is still in its initial stage, therefore this study has concentrated on that affection of MBA on Yemeni environment, in this study there is no special tool that used to include factors affected on Yemeni environment; all the selected factors were carefully chosen based on the most affected factors in the developed and developing countries. In addition, several meetings with some marketing employees in Yemeni banks such as Corporation Agriculture Credit (CAC) Bank, and International Bank of Yemen (IBY) have been done to gain the most important factors that affected on customer's satisfaction ratio.…”