Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19

Bhakat, Ravi Shankar; Arif, Md. Zahir Uddin

doi:10.1007/978-3-030-72575-4_2

Cited by 5 publications

(2 citation statements)

References 13 publications

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“…It is evident that there are literature gaps in the earlier studies based on the discussions in the introduction and literature review sections. Most of the documented studies regarding cell phone brand preferences were dominated by the global vs local context and few were found in the behavioral context but not on the Bangladeshi market in the recent behavioral changes (Bhakat & Arif, 2021) of cell phone users in various perspectives. Hence, the present study considered global vs local, demographic characteristics, as well as the brand preference model, as the scope of this study for the Bangladeshi consumers to meet the literature gaps.…”

Section: Consumers' Perceptions and Preferences Of Cell Phone Brandsmentioning

confidence: 99%

Consumers’ Perceptions Towards Cell Phone Brand Preference: The Case of Bangladesh

Khan,

Arif,

Ali

2024

IJMS

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Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding isessential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshicustomers’ preferences for cell phone brands based on global versus local perspectives and to comprehend the influencing factors and cell phone features that could affect users’ purchasing decisions. A structured questionnaire was used to survey 850 consumers selected through a simple random sampling technique for the study, and 593 of their responses were deemed sufficient to continue the research. According to the study’s findings, customers favored the Android operating system and the Samsung brand the most. The majority of consumers believed that having a cell phone’s ‘convenient’ usage was its best feature. The study also identified a range of preferred budgets for a new cell phone. Eventually, a new measurement model for cell phone brand preference factors among Bangladeshi consumers was excavated by the study. Only four of the nine items selected for measurement in the study were sufficient for validating the model. The study’s inability to pinpoint any local ethnocentrism for brand preference was one of its flaws. The study will contribute and originate the value with novel and significant implications for cell phone consumers to choose their preferred brands with quality of service, cell phone brand marketers, telecom service providers, payment gateway service providers, and their support systems, including producers, supply chain and industry experts, before and after-sale service providers, brand promoters, stakeholders, policymakers, and governments of various developing and developed countries to build up and implement brand strategies and policies in the global cell phone device and internet-connected digitalized era. As a result, consumers can achieve their greater perceived brand value, ensuring their desired level of satisfaction with highly cognitive brand preferences, brand trust, and brand loyalty to their expected cell phone brands.

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Section: Consumers' Perceptions and Preferences Of Cell Phone Brandsmentioning

confidence: 99%

Consumers’ Perceptions Towards Cell Phone Brand Preference: The Case of Bangladesh

Khan,

Arif,

Ali

2024

IJMS

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“…The existence of such a reference model becomes even more important as the creation of efficiency, effectiveness and competence to deliver value to customers are integral components of the supply chain and eventually competitiveness IJLSS 14,1 (Bravo et al, 2007;Antai, 2011). The main challenges of the retail supply chain that companies should cope with to stay competitive and efficient, as described by Fernie and Sparks (2019) and Bhakat and Arif (2021), encompass the need for information sharing and development of relationships across the supply chain, the availability and the handling of products until they reach the shelf, the digital shift and the increasing pace of supply chain movements that should keep up with the customer demands. Thus, the configuration of the proposed reference model tries to address these challenges with the contribution of suggested improvements which can be implemented following LSS methodology.…”

Section: Introductionmentioning

confidence: 99%

Development of a retail supply chain process reference model incorporating Lean Six Sigma initiatives

Panayiotou

Stergiou

2022

IJLSS

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Purpose The purpose of this paper is the development of a reference model contributing to the identification of the retail supply chain activities that can be improved by the implementation of Lean Six Sigma (LSS) initiatives, following DMAIC steps and using proposed tools, based on contemporary technologies and best practices. Design/methodology/approach The reference model was developed combining the existing literature knowledge about the areas of supply chain that LSS can improve and the data collected by two big retailers in Greece about their supply chain operation. The integration of two sources of information led to the modeling of the retail supply chain processes and the proposal of appropriate LSS initiatives for their improvement. Findings This paper aimed to detect the pain points of a retail supply chain, which can be achieved by following the steps of DMAIC and applying specific LSS initiatives as described in the reference model, to introduce the trends of the sector in terms of logistics and supply chain. Practical implications The reference model of this paper can be used as a comprehensive guide of LSS implementation in the retail supply chain and help the companies of such a significant sector for the economy. Originality/value The literature review revealed that there is a lack of publications concerning LSS implementation in retail supply chain and in the retail sector in general. The development of this model contributes to the filling of this gap by providing a complete reference model, which strives to overcome the barriers of LSS adoption in retail supply chain.

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Adaptable solutions for retail supply chain resilience in the post-COVID-19 era

Orji,

U-Dominic

2024

Socio-Economic Planning Sciences

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Challenges Faced and Preparedness of FMCG Retail Supply Chain During COVID-19

Cited by 5 publications

References 13 publications

Consumers’ Perceptions Towards Cell Phone Brand Preference: The Case of Bangladesh

Consumers’ Perceptions Towards Cell Phone Brand Preference: The Case of Bangladesh

Development of a retail supply chain process reference model incorporating Lean Six Sigma initiatives

Adaptable solutions for retail supply chain resilience in the post-COVID-19 era

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