Challenges for Product and Service Providers in Open Innovation With Customers in Business-to-Business Markets

Paasi, Jaakko; Lappalainen, Inka; Rantala, Tuija; Pikkarainen, Minna

doi:10.1142/s1363919614500121

Cited by 13 publications

(11 citation statements)

References 44 publications

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“…The early open innovation literature assumed that knowledge transfers from the customer to the provider, or vice versa, are mainly explicit. Recently, the concept of open innovation has been re-focused away from this one-way transfer to a bidirectional flow of both explicit and tacit knowledge (Paasi et al, 2014). By effectively utilizing both dimensions of knowledge (explicit and tacit), firms can gain sustainable competitive advantage (Johannessen et al, 2001).…”

Section: Opening the Process Of Innovationmentioning

confidence: 99%

Renewing the sawmill industry: studies on innovation, customer value and digitalization

Makkonen¹

2019

Diss. For.

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The sawmill industry's current business strategies are based on traditional, productionoriented business logic. However, the ruling sources of competitiveness (lower prices and higher production volumes) are no longer sufficient to maintain the industry's profitability. A shift from manufacturing to service economy includes vast potential to improve customer value and, hence, business performance. The service view suggests that instead of being created by production, customer value derives from processes in which the provider supports the customer's value creation. This view positions the customer at the core of the business and challenges prevailing business approaches within traditional industries.The goal of this thesis is to explore the sawmill industry's business transformation toward customer orientation and service-based business. As firms do not operate in isolation from their surrounding business environment, the entire wood products industry is considered. Service logic was used as the research frame to accentuate the value-based business approach. The novelty of this thesis is applying customer orientation to improve the forest industry's innovation and competitiveness. Digitalization is a core of innovation and offers potential to take customer orientation to a new level. Therefore, two closely connected concepts with customer orientation, innovation and digitalization, were also studied. Both interviews and case studies were used, comprising a total of 36 semi-structured interviews. This thesis suggests that by positioning customers at the core of the business and by applying service-based business practices, the sawmill industry is in better position to achieve longterm competitiveness. This idea, however, necessitates significant strategic changes, questioning existing practices and principles of the entire wood products industry. The first step in the change toward a customer-oriented business (i.e., service-based business) is to gain more understanding of customer orientation and embrace this approach as an organization-wide attitude, not only within the sawmill industry, but throughout wood value chains.

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Section: Opening the Process Of Innovationmentioning

confidence: 99%

Renewing the sawmill industry: studies on innovation, customer value and digitalization

Makkonen¹

2019

Diss. For.

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“…In the S-D logic, customers are active participants in networks of value creation where value accrues to each actor as they integrate resources in their own use contexts. According to a study [16] based on broad empirical interview data, four types of open innovation with customers are identified to categorise product and service providers through their main business and innovation logics and relating customer involvement of companies. The types are customer-oriented providers, customer-solution integrators, developer partners, and facilitators of co-innovation.…”

Section: Product-service Engineeringmentioning

confidence: 99%

Collaboration Driven Requirements for a Product-Service Engineering Platform

Ryynänen

Karvonen

Korhonen

et al. 2016

Collaboration in a Hyperconnected World

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Modern manufacturing and business based on product service systems require software platforms capable of supporting offerings over their lifecycle thus securing long term customer value. Also a function to get and manage feedback from end users, customers and manufacturing is essential for design to build in functionalities and features that best enable efficient use and maintenance. The aim is to integrate the Product Life-Cycle Management (PLM) and Service Life-Cycle Management (SLM) concepts resulting in a coherent and collaborative Product-Service design and manufacturing engineering platform. The concept requirements were collected from four real world use cases and refined and combined to create final set of requirements. In this paper we present the facilitated requirement collection process and the final requirements in relation to engineering collaboration and product-service system characteristics.

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“…Quando se consideram esses dois processos pelo grau de envolvimento do cliente, no caso de Marlim a patente do produto é da FMC, ou seja, o produto foi desenvolvido no conceito "designed for". Já no caso de Congro, a tecnologia e a patente são da Petrobras, um misto de "designed by" e "designed with", de acordo com Paasi et al (2014). O desenvolvimento de Congro foi compartilhado entre Petrobras e FMC, baseado numa especificação originada no CENPES.…”

Section: A Macroperspectiva: Clusters E Redesunclassified

“…A subsidiária da FMC Technologies tem vários projetos de desenvolvimento de produtos que foram ou têm sido feitos com a colaboração, tanto dos seus principais clientes, como Petrobras e Shell, quanto, na outra ponta da cadeia, com seus fornecedores locais ou internacionais, como a Eaton. No item 5.2, o exemplo dos separadores subsea de óleo-água (SSAO) para os Campos de Marlim e Congro não só valida algumas tipologias de inovação reversa, mas também de inovação aberta, principalmente pela forte interação com o cliente (designed for, designed by e designed with) (PAASI et al, 2014).…”

Section: A Perspectiva Da Indústriaunclassified

“…Índia possuem, respectivamente, taxas de crescimento do PIB previstas para 2016 da ordem de 7% e 7,9%, sendo que no mesmo período espera-se um crescimento de 1,8% para a zona do Euro e 2,8% para os Estados Unidos (THE WORLD BANK, 2015).SegundoPaasi et al (2014), o envolvimento do cliente é outro fator fundamental para os processos de inovação, em qualquer empresa que tenha como objetivo criar produtos que estejam alinhados com a necessidade de seus clientes. Assim, algumas empresas começaram a abrir seu processo de inovação, envolvendo seus clientes em várias fases, que passaram a ter diferentes papéis nesse processo.…”

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Inovação aberta como fator relevante para fluxos reversos de conhecimento: uma investigação no setor de O&G no Brasil

Cortonesi¹

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This paper investigates open innovation in subsidiaries of foreign multinational companies located in emerging economies, and inserted in high-tech industrial clusters, to investigate if the collaborative process of co-creation is determinant for reverse flows of knowledge to occur. Due to specific technological needs of the Oil & Gas segment, we propose that the interaction between the companies and the cluster fosters collaboration and open innovation. Starting from a reverse innovation typology existing in the literature that considers reverse innovation processes occurring only within the multinational company, we have expanded the model, bringing together open innovation concepts and industrial clusters to propose this new arrangement. The case study of a multinational company of the Oil & Gas sector located in the technological cluster of Rio de Janeiro seemed quite suitable for the observation of these phenomena. We expect to contribute to the theory of innovation flows in multinational companies, by suggesting that reverse innovation is determined by the way subsidiaries relate to local actors through open innovation processes.

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Challenges for Product and Service Providers in Open Innovation With Customers in Business-to-Business Markets

Cited by 13 publications

References 44 publications

Renewing the sawmill industry: studies on innovation, customer value and digitalization

Renewing the sawmill industry: studies on innovation, customer value and digitalization

Collaboration Driven Requirements for a Product-Service Engineering Platform

Inovação aberta como fator relevante para fluxos reversos de conhecimento: uma investigação no setor de O&G no Brasil

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