Challenges of Business Success in Era of Disruption

Abstract

As a business actor in the era of disruption, it is necessary to improve soft skills. The purpose of this study is to comprehensively analyze the effect of entrepreneurship education and digital literacy on business success with attitude as a mediating variable. This research uses quantitative methods. The research population is business actors in East Java, Indonesia, with a sample of 221 people. Data analysis used Structural Equation Modeling (SEM)-PLS) and the calculation tool SMART PLS 3.0. Based on the results of the study, it was stated that Entrepreneurship Education (EE) and Digital Literacy (DML) through Entrepreneurial Attitudes (EA) had an effect on business success. The results of this study are very relevant to current conditions, the large number of market expansions from conventional to digitalization, and the need to improve entrepreneurship education to develop creativity, innovation, and business products that are competitive and adaptive. And the positive attitude of accepting new things must always be owned by business actors.

Literature Review : Strategies for Using Digital Marketing to Improve MSME Performance in Supporting SDGs Programs

“…In recent decades, digitalization has become a global phenomenon that is changing the economic and business landscape. Digital technology and the internet have opened up new opportunities for businesses of all sizes to increase market reach and operational efficiency (Maula et al, 2023;Amelia Setyawati et al, 2023;Wardana et al, 2023). Digital marketing, in particular, has become an important tool for businesses to communicate with consumers, build brands, and drive sales.…”