Challenges of Post- Covid Vietnam Tourist Brand Recovery

Abstract

This article analyzes the resurrection of the Vietnam's tourism industry after COVID-19 pandemic, which had a significant impact on the tourism industry, particularly in terms of reducing travel demand and disrupting supply chains. However, the government has implemented several measures to support the industry and promote tourism, including financial assistance, tax incentives, and marketing campaigns. The article highlights the need for continued government support and strategic planning to ensure the long-term recovery and growth of Vietnam's tourism industry. In addition, this paper elaborates on the factors that have impacted the slow return of Vietnam's tourism industry post-COVID-19 pandemic and the government's role in promoting the country's tourism brand. Opportunities and recommendations for Vietnam are discussed to enhance its tourism industry and effectively promote its image in the post-pandemic era.