Challenges of Sustainability in Radio Broadcasting Towards a Media Convergence Era by Marketing Public Relations Activities to Create Awareness of Prambors Radio in Indonesia

Sari, Eka Wulan; Irawan, Rahmat Edi; Mone, Johana Brigitha; Aras, Muhamad

doi:10.2991/aebmr.k.210305.031

Cited by 6 publications

(3 citation statements)

References 5 publications

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“…Moreover, it is important to note that public relations sometimes play a More important role to develop awareness regarding products or services. Past studies have revealed that public relations campaigns have a positive effect on the behavior of the customer and the development of loyalty through brand awareness (Sari, Irawan, Mone, & Aras, 2021). It was revealed by the scholars that brand awareness of the McAfee products was positively affected by the PR activities of the firm in Indonesia.…”

Section: Public Relations and Brand Awarenessmentioning

confidence: 99%

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Aljumah¹

2023

10.5267/j.ijdns

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The development of trust among the customers of the organization is a key objective and critical to obtaining a competitive advantage. Therefore, this study was examined to assess the effect of social media interaction, public relations, and electronic word of mouth on brand awareness and trust. This study also examined the mediating role of brand awareness as well. For this purpose, the data was collected from the customers of the retail sector in UAE. This study adopted a quantitative research approach and cross-sectional design. The data was collected in the form of a research questionnaire by adopting simple random sampling. The questionnaire was distributed among 512 respondents. The usable response rate was 69.72%. For the analysis of data, the SEM technique was adopted and the tool used for this purpose was Smart PLS. The findings of the study revealed that all proposed hypotheses are accepted. The findings of the study are helpful for the academicians for further research and development of policies.

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Section: Public Relations and Brand Awarenessmentioning

confidence: 99%

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Aljumah¹

2023

10.5267/j.ijdns

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“…Traditional media consumption is robust and widespread and remains the most potent source of information, learning and entertainment. Even as new mass media appeared and reduced its market share, the medium that has evolved is now finding rebirth on digital platforms such as internet radio (Sari et al, 2021). Since the birth of the internet, a new type of media has evolved, and websites, apps, and social media are new ways for individuals to communicate with each other and with vast audiences (Ferguson & Greer, 2018;Silva et al, 2018).…”

Section: Media Transitions (Exposure) and Reportingmentioning

confidence: 99%

A conceptual framework of gender-based violence and femicide drivers in South Africa

Mtotywa,

Ledwaba,

Mambo

et al. 2023

IJRBS

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Gender-based violence and femicide (GBVF) is a multifaceted complex phenomenon that needs urgent comprehensive attention in South Africa and other similarly or worse-off affected countries. Central to combating and eliminating GBVF starts with a systematic understanding of the drivers of GBVF. The research aims to develop a conceptual framework of drivers of gender-based violence and femicide, which can be applied to different GVBF improvement studies. The conceptual framework was developed using ecological system theory having 20 indicators relating to: microsystem – personal history and individual factors; mesosystem – interpersonal relationships; exosystem – community factors; macrosystem – societal factors; and chronosystem – significant changes over time. The framework interlinking these GBVF drivers allows for the diagnosis of the main drivers of GBVF and estimates its impact on the victims and their families. This, in turn, can help to combat and eliminate GBVF through moderation with GBVF policies and strategies. This study contributes to systematically demystifying of drivers of GBVF, especially in South Africa and similar African countries.

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“…Exploring the high-quality development of the media industry from the perspective of deep media integration requires rigorous qualitative analysis and quantitative scientific research [ 12 ]. However, from a practical standpoint, China's media integration development strategy is still in the exploration stage, and the matching mechanism for the media industry to develop to the high-quality stage is not yet mature.…”

Section: Introductionmentioning

confidence: 99%

Evaluation of the high-quality development of China's media industry

Yu¹,

Zhu²

2023

Heliyon

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Challenges of Sustainability in Radio Broadcasting Towards a Media Convergence Era by Marketing Public Relations Activities to Create Awareness of Prambors Radio in Indonesia

Cited by 6 publications

References 5 publications

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

A conceptual framework of gender-based violence and femicide drivers in South Africa

Evaluation of the high-quality development of China's media industry

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