Challenges to the Adoption of E-commerce Technology for Supply Chain Management in a Developing Economy: A Focus on Nigerian SMEs

White, Gareth; Afolayan, Ademola; Plant, Eoin

doi:10.1007/978-3-319-06121-4_2

Cited by 24 publications

(11 citation statements)

References 33 publications

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“…In this research, the switching behavior of the SMEs in using e-commerce is pulled by their perceived benefit of e-commerce or their effort to overcome the negative or limited condition of the physical store in satisfying their customer rather than being pushed by the attractiveness of e-commerce itself. This agrees with the results of the studies conducted by Rahayu and Day (2015), White et al (2014), Khan et al (2014) and Ozlen et al (2014). They suggested that factors affecting e-commerce adoption are the perceived benefits.…”

Section: Results Of Hypothesis Testingsupporting

confidence: 93%

Push-pull-mooring framework for e-commerce adoption in small and medium enterprises

Susanty

Handoko

Puspitasari

2020

JEIM

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Purpose The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test whether the PPM variables prevent or lead to the switching behavior of SMEs of batik to adopt e-commerce. Design/methodology/approach This study uses a hypothesis which is drawn from related literature, quantifiable measures variables with a 1–5 Likert scale, hypothesis testing and draws the inference about a phenomenon of switching the behavior of SMEs from traditional marketing to e-commerce from the sample of 100 owners of batik SMEs, which are located in Yogyakarta, Solo and Pekalongan. The study used partial least square with the aid of the SmartPLS software program to test the hypothesis. Findings The result of hypothesis testing indicates that two factors significantly influence the switching behavior of batik SMEs from physical store retailing to e-commerce. The first factor is the desire of SMEs to support the information searching behavior of their customers, and the second factor is the perception that adopting e-commerce can provide value for the SMEs. However, this study fails to prove that the attractiveness of e-commerce can significantly pull the switching behavior of batik SMEs from physical store retailing to e-commerce. Moreover, related to mooring factors, the results show that the computer self-efficacy of the SME owners as a moderating effect is not supported. Research limitations/implications This study has several limitations. First, the samples were restricted to the SMEs of batik in three cities (Yogyakarta, Solo and Pekalongan). It is significant to conduct cross-sector, cross countries, cross-region or even cross-cultural investigations on this subject for better explanations of the results from a global perspective. Studies on cultural differences in switching behavior are supposed to accommodate to different individuals from the SME owner. Second, the study does not differentiate the sizes of enterprises; that is, no test was conducted for small-, medium- and large-size enterprises. The study only focuses on SMEs. Different empirical results may be obtained for different sizes because each enterprise size can have a different condition in e-commerce adoption. Second, this study pays more attention to the product categories of stamped batik and hand-drawn batik. Consumers can have dissimilar favorite channels to purchase other types of batik. Future research should also consider this issue. Practical implications Within all the opportunities available through e-commerce (support the information searching behavior, save the travel time and travel cost, better service quality to their customer, a lower price to their customer as well, and increase their sales), the SMEs need to enhance e-commerce activities and put it in their strategy for moving forward. On the other side, the government should have a strong interest in helping and supporting the SME through several activities. Social implications The research confirms that e-commerce adoption may benefit SMEs. It may encourage more SMEs to move from the traditional physical store retailing to e-commerce. Originality/value Although this study uses the conceptual model from the study of Chang et al. (2017), significant differences exist between the two studies. This study uses the PPM framework in the context of the seller migratory decision, whereas in most studies, the PPM framework is used in the context of the consumer migratory decision. Moreover, most studies about the adoption of e-commerce by owners of SMEs use the theory of reasoned action, theory of planned behavior, technology acceptance model, technology, organization and environment, and unified theory of acceptance and use of technology as the framework.

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Section: Results Of Hypothesis Testingsupporting

confidence: 93%

Push-pull-mooring framework for e-commerce adoption in small and medium enterprises

Susanty

Handoko

Puspitasari

2020

JEIM

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“…Moreover, the valid responses received from the data collection process and analyzed through PLS-SEM revealed that SMEs' sustainability is hence affected by the failure of market penetration and product acceptability in both local and global markets (H3). Studies conducted by (White et al 2014;Haseeb et al, 2019) affirms that most products and services from developing countries suffer market penetration and acceptability. This has negatively limited their sustainability period in operations.…”

Section: Discussionmentioning

confidence: 98%

“…The inability of SMEs to penetrate the market both locally and internationally has retarded their profitability and long-term viability. White et al (2014), further revealed that the acceptability of products and services from SMEs in developing countries has been very challenging as compared to developed countries. This factor has impeded the progress and warranting small and medium enterprise sustainability.…”

Section: Market Penetration and Acceptabilitymentioning

confidence: 99%

Barriers of Smes’ Sustainability in Sub-Saharan Africa: A PLS-Sem Approach

Amoah

Jibril

Luki

et al. 2021

IJEK

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Undoubtedly, entrepreneurial knowledge is a prerequisite for the survival of every business organization. To this, the contribution of Small and Medium Enterprises (SMEs) in the socio-economic development in most developing economies cannot be underestimated. Both developed and developing countries are living testimonies of their contributions to their nation’s growth and development. However, extant literature shows that as competition and innovation intensify in the global business market, many SMEs in developing countries are constrained by external forces that hinder the sustainability of these businesses. Hence, this paper aims to find out the mitigating factors warranting SMEs’ sustainability from the viewpoint of entrepreneurs and business owners, particularly in the manufacturing sector of Ghana, a Sub-Saharan Africa region. To achieved this objective, the study deployed a simple random sampling technique with 370 valid responses through a structured questionnaire for the analysis. Relying on PLS-SEM (partial least square and structural modeling) with the aid of ADANCO 2.2.1 software version revealed that factors such as financial challenges, technology; market penetration & acceptability; and research & development are barriers facing SMEs sustainability in the Ghanaian manufacturing sector. This study would be beneficial to entrepreneurs and business owners of SMEs in most developing countries and provide deeper insight into the SME literature at large. This study would further strengthen SME entrepreneurs and business owners to fully devise strategies that can help them to override such migrating challenges and equipped them to effectively stay competitive in the long term for the firm’s growth and survival. The limitation and future research directions are equally presented in the paper.

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“…External barriers, which are beyond the immediate control of the organization, include: a lack of telecommunications infrastructure; poor Internet connectivity; the lack of fixed telephone lines for dial-up access; and weak Internet service provider (ISP) infrastructure. Such barriers were identified in Sri-Lanka by Kapurubandara and Lawson (2008), and in Nigeria by White et al (2014), as significant challenges to SMEs" e-commerce adoption.…”

Section: Literature Reviewmentioning

confidence: 99%

Barriers to Adopting Electronic Commerce for Small and Medium-sized Enterprises in Emerging Economies

Nazir

Roomi

2021

emaj

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With the availability of the Internet as an Information and Communication Technology (ICT) tool, electronic commerce (e-commerce) has received much attention in many Western and developed countries. However, it has been given little attention in emerging economies, and therefore e-commerce adoption has been particularly difficult for Small and Medium-sized Enterprises (SMEs). The purpose of this review paper is to explore several types of barriers that influence the adoption of e-commerce by SMEs in emerging economies. An exhaustive review of the literature was conducted on the subject. It further evaluates and extends Tornatzky and Fleischer’s (1990) Technology-Organization-Environment (TOE) framework by adding a micro-level context - that of the ‘entrepreneurial (individual) characteristics of owner-managers’ to examine various contextual challenges SMEs face in adopting e-commerce in emerging economies. The paper examines a number of new dynamic and contextual barriers identified in the study, grouping them into four themes: technological, organizational, environmental and extended ‘entrepreneurial (individual) characteristics of owner-managers’. The paper sets up a new conceptual framework and has established a holistic view of contextual barrier themes for the coming years. In addition, this theoretical model provides us with the new barriers related to ‘entrepreneurial (individual) characteristics of owners/managers’ and ‘local business institutions in supporting e-commerce’ that influences the adoption of e-commerce by SMEs in emerging economies. Based on this extended framework, future areas of research can be determined, and owner-managers of SMEs, new entrepreneurs and government authorities in emerging economies will be able to identify emerging concepts in e-commerce.

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Challenges to the Adoption of E-commerce Technology for Supply Chain Management in a Developing Economy: A Focus on Nigerian SMEs

Cited by 24 publications

References 33 publications

Push-pull-mooring framework for e-commerce adoption in small and medium enterprises

Push-pull-mooring framework for e-commerce adoption in small and medium enterprises

Barriers of Smes’ Sustainability in Sub-Saharan Africa: A PLS-Sem Approach

Barriers to Adopting Electronic Commerce for Small and Medium-sized Enterprises in Emerging Economies

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