Challenging assumptions about residents’ engagement with place branding

Insch, Andrea; Walters, Trudie

doi:10.1057/s41254-017-0067-5

Cited by 38 publications

(44 citation statements)

References 29 publications

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“…The importance of residents' satisfaction with the city they live in has been repeatedly highlighted in the relevant literature (e.g. Insch & Florek, 2008;Insch & Walters, 2018;Zenker, Petersen & Aholt, 2013;Zenker & Rütter, 2014). Citizens satisfied with their place of living develop a strong positive place identity (Insch & Walters, 2018), and they are more likely to be generally satisfied with life in that city (Węziak-Białowolska, 2016).…”

Section: Residents' Overall Satisfactionmentioning

confidence: 95%

“…Insch & Florek, 2008;Insch & Walters, 2018;Zenker, Petersen & Aholt, 2013;Zenker & Rütter, 2014). Citizens satisfied with their place of living develop a strong positive place identity (Insch & Walters, 2018), and they are more likely to be generally satisfied with life in that city (Węziak-Białowolska, 2016). Along similar lines, based on a range of marketing studies, satisfied customers are more likely to exhibit a favorable response to firm-generated content in social media (Kumar et al, 2016).…”

Section: Residents' Overall Satisfactionmentioning

confidence: 99%

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City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Priporas

Stylos

Kamenidou

2020

Journal of Business Research

105

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The originality of the present study lies in that it examines generation Z residents' engagement with the city's social media during economic crisis in relation to city image, city brand personality and residents' overall satisfaction. In order to test our hypotheses, 947 usable questionnaires were collected in Thessaloniki, Greece via the mall intercept technique. The findings reveal the significant impact city image and city brand personality have on generation Z residents' engagement with city's social media. The results also demonstrate a negative linkage between residents' overall satisfaction and their engagement with the city's social media. Lastly, the results support that the relationship between residents' overall satisfaction and their engagement with city's social media accounts is moderated by the effect of economic crisis on residents' personal daily routine. Implications for theory and practice are also discussed.

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Section: Residents' Overall Satisfactionmentioning

confidence: 95%

Section: Residents' Overall Satisfactionmentioning

confidence: 99%

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Priporas

Stylos

Kamenidou

2020

Journal of Business Research

105

View full text Add to dashboard Cite

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“…Understanding residents' perception of the city and their level of support is considered vital in city branding process (Stylidis 2016). This finding may suggest that in the analysed cities, the brand is seen predominantly as an external phenomenon with very little or no impact on the residents (Insch and Walters 2018).…”

Section: Discussionmentioning

confidence: 99%

Strengthening the city’s reputation in the age of cities: an insight in the city branding theory

Dastgerdi

Luca

2019

City Territ Archit

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City brand is a valuable asset that improves the competitive advantage of the city in the globalisation era. Relying on uniqueness and utilising various methods, cities endeavour to promote their reputation and sustainability level by attracting the capital and human resources. In the intense competition between the global cities, recognition of the factors that enhance the city's reputation will improve urban planning and management framework. This study explores how the city could obtain the reputation that it deserves through a more in-depth study of the city branding phenomenon. For this purpose, some of the city branding practices criticised using the empirical analysis method. The finding highlights that although city branding with its complex nature is an effective tool for promoting the city's reputation, residents and their priorities have an insufficient concentration in many city branding practices.

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“…Place identity has been studied from different perspectives. Environmental psychology has focused on the role of place in the construction of self and identity (Insch and Walters, 2018). Introduced by Proshansky (1978), place identity is defined as:…”

Section: Place and Identitymentioning

confidence: 99%

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

Strandberg

Styvén

2021

JPMD

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Purpose This paper aims to explore how place identity can be expressed in residents’ place image descriptions, addressing differences and similarities in place identity expressions between residents’ descriptions of the image of their place and the image of the place as described to others. Design/methodology/approach In-depth interviews were conducted with residents of a Swedish city. Place image descriptions were analyzed through thematic analysis. Findings Different types of identity perspectives manifest in the place image descriptions of residents. Respondents’ associations reflect place, person and social group identity perspectives, including their own perspective as residents, but also as visitors, or a combination of both. Priming is needed when gathering place image perceptions, to establish which underlying identity perspective is expressed. Research limitations/implications This study offers a Nordic perspective on the organic communication of place image. The scope and qualitative nature of this study is a limitation to its generalizability but also suggests a rich ground for future cross-cultural studies on the topic. Practical implications Results point to the importance of accurately formulating questions to catch stakeholders’ place image. Insights are offered into how stakeholders communicate Nordic place image perceptions when engaging in communication about a place and into the effects of identity on organic place brand communication. Originality/value To the best of the authors’ knowledge, this study is among the first to explore how key stakeholders’ lenses to interpret a place brand are activated in the communication of place image, and how this influences their descriptions of the place.

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Challenging assumptions about residents’ engagement with place branding

Cited by 38 publications

References 29 publications

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

City image, city brand personality and generation Z residents' life satisfaction under economic crisis: Predictors of city-related social media engagement

Strengthening the city’s reputation in the age of cities: an insight in the city branding theory

An image worth a thousand words? Expressions of stakeholder identity perspectives in place image descriptions

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