Challenging Current Fashion Business Models: Entrepreneurship Through Access-Based Consumption in the Second-Hand Luxury Garment Sector Within a Circular Economy

Hu, Shuang; Henninger, Claudia E.; Boardman, Rosy; Ryding, Daniella

doi:10.1007/978-981-13-0623-5_3

Cited by 26 publications

(23 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Despite questionable full life-cycle sustainability credentials (Onat et al 2016), luxury brand Tesla has certainly supercharged both the electric car and solar energy production and storage markets with their suite of high end, innovative indulgence products. Similarly, the trickledown of circular economy business models from luxury markets to mainstream business models (particularly in fashion (Hu et al 2019) and electronics (Bundgaard and Huulgaard 2019)) are repeatedly shown in Gardetti and Muthu's (2018) edited case book on sustainable luxury. Athwal et al (2019) therefore make a strong argument for the importance of studying sustainable luxury due to the trickledown effect elite luxury consumers have on less affluent mainstream consumers.…”

Section: Why Study Sustainable Luxury?mentioning

confidence: 91%

“…Early research into sustainable luxury certainly indicates that consumers perceive sustainability (a function of a product) and luxury (an emotional response to aesthetic) as incompatible (Kapferer and Michaut-Denizeau, 2014;Streit and Davies 2013). Even going as far as to state sustainability as an irrelevance to decision-making (of both consumers and producers) for luxury fashion items (Henninger et al 2017;Hu et al 2019;Joy et al 2012). Luxury purchases are focused on hedonistic selfgratification, whereas sustainability relates to careful consideration, moderation and others orientation (Harper and Peattie 2011;Tynan et al 2017).…”

Section: Ethical and Sustainable Luxury: A Critical Perspectivementioning

confidence: 99%

“…One area of rapid change in luxury markets however has been the advent of circular economy business models (Hu et al 2019). Here (particularly in fashion) we see the emergence of more rental or shared consumption approaches to maximize utilization of luxury products (such as MUD Jeans, where you lease jeans at a cost comparable to buying a pair of Levis, or the Swancy app for swapping clothes).…”

Section: Ethical and Sustainable Luxury: A Critical Perspectivementioning

confidence: 99%

See 2 more Smart Citations

Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium

et al. 2020

View full text Add to dashboard Cite

show abstract

Section: Why Study Sustainable Luxury?mentioning

confidence: 91%

Section: Ethical and Sustainable Luxury: A Critical Perspectivementioning

confidence: 99%

Section: Ethical and Sustainable Luxury: A Critical Perspectivementioning

confidence: 99%

See 1 more Smart Citation

Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium

et al. 2020

View full text Add to dashboard Cite

show abstract

“…Given the association of luxury consumption with ostentation, overconsumption (Veblen 1889), overproduction, indulgence and personal pleasure, the conflicts between luxury and sustainability are evident. Some researchers even state that sustainability is irrelevant for fashion items (Davies and Streit 2013;Henninger et al 2017;Hu et al 2018;Joy et al 2012;Ko and Megehee 2012). They highlight the incompatibility of luxury and sustainability (Dean 2018;Tynan et al 2017); luxury values are often coupled with personal pleasure, while sustainable consumption is linked to moderation and ethics (Naderi and Strutton 2015).…”

Section: Bringing Together Sustainability and Luxurymentioning

confidence: 99%

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Athwal

Wells

Carrigan

et al. 2019

Int J Management Reviews

Self Cite

192

141

View full text Add to dashboard Cite

Sustainability has become a pervasive issue for the luxury sector, gaining traction with brand managers, scholars, policy‐makers, the media, and academia. The purpose of this paper is to examine the state of sustainable luxury research in marketing and consumer behaviour by critically reviewing and synthesizing the growing but fragmented body of scholarly work on sustainable‐luxury marketing. The paper critically assesses where, how and by whom research on sustainable luxury is being conducted, and it identifies gaps for future investigation. The paper reviews research published between 2007 and 2018 within major peer‐reviewed English‐language scholarly publications in business, marketing, ethics, fashion, food and tourism journals. The research is identified using the keywords sustainable luxury, green luxury, eco‐luxury and organic luxury. Three core themes emerge from this review: (1) consumer concerns and practices; (2) organizational concerns and practices; and (3) international and cross‐cultural issues. The review confirms that research on sustainable luxury is significantly underdeveloped. This paper provides the first critical and comprehensive assessment and categorization of the emergent literature streams on sustainable luxury. The authors argue for a broader, deeper and more critical research agenda on the relationship between sustainability and luxury. Potential avenues for future research on sustainable luxury are proposed, with calls for theoretical and cross‐cultural reflections that tackle broader systemic and institutional issues within the field.

show abstract

“…Research needs to investigate motivational drivers and barriers to engaging in collaborative consumption (e.g. Hu et al, 2018), and there is presently little research exploring the organisational or institutional implications of this change.…”

Section: Disruptive Innovationsmentioning

confidence: 99%

Seeking sustainable futures in marketing and consumer research

Davies

Oates

Tynan

et al. 2020

EJM

Self Cite

View full text Add to dashboard Cite

Purpose Seeking ways towards a sustainable future is the most dominant socio-political challenge of our time. Marketing should have a crucial role to play in leading research and impact in sustainability, yet it is limited by relying on cognitive behavioural theories rooted in the 1970s, which have proved to have little bearing on actual behaviour. This paper aims to interrogate why marketing is failing to address the challenge of sustainability and identify alternative approaches. Design/methodology/approach The constraint in theoretical development contextualises the problem, followed by a focus on four key themes to promote theory development: developing sustainable people; models of alternative consumption; building towards sustainable marketplaces; and theoretical domains for the future. These themes were developed and refined during the 2018 Academy of Marketing workshop on seeking sustainable futures. MacInnis’s (2011) framework for conceptual contributions in marketing provides the narrative thread and structure. Findings The current state of play is explicated, combining the four themes and MacInnis’s framework to identify the failures and gaps in extant approaches to the field. Research limitations/implications This paper sets a new research agenda for the marketing discipline in quest for sustainable futures in marketing and consumer research. Practical implications Approaches are proposed which will allow the transformation of the dominant socio-economic systems towards a model capable of promoting a sustainable future. Originality/value The paper provides thought leadership in marketing and sustainability as befits the special issue, by moving beyond the description of the problem to making a conceptual contribution and setting a research agenda for the future.

show abstract

Challenging Current Fashion Business Models: Entrepreneurship Through Access-Based Consumption in the Second-Hand Luxury Garment Sector Within a Circular Economy

Cited by 26 publications

References 31 publications

Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium

Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium

Sustainable Luxury Marketing: A Synthesis and Research Agenda

Seeking sustainable futures in marketing and consumer research

Contact Info

Product

Resources

About