“…Four major criticisms have been the primary sources of controversy over the amount of punitive damage awards. First, critics assert the awards are unpredictable and erratic, that similar cases can receive vastly different awards (Huber, 1989; Jeffries, 1986; Kahneman, Schkade, & Sunstein, 1998; Sales & Cole, 1984; Schwartz & Magarian, 1990; Sunstein, Kahneman, & Schkade, 1998). Second, critics assert the awards are often excessive, that if the goals are deterrence and retributive punishment, the amounts are too large to efficiently achieve those goals (Huber, 1988; Mahoney & Littlejohn, 1989; Note, 1992; Quayle, 1994).…”