“…On the other hand, since the study developed has identified previous theoretical and empirical studies, it has shown that there is a great interest to analyze the use of ICT and its impact on the different organizational factors (Li, 2009;Melville, Kraemer, & Gurbaxani, 2004). This bibliographic review has also identified the factors that lead companies to diversify their business line, recognizing in ICT a resource that can help companies to find new opportunities to expand the range of products of organizations and their impact on the performance of the diversified company (Chari et al, 2008;Hu et al, 2011;Liu & Ravichandran, 2008;Ravichandran et al, 2009;Shin, 2009aShin, , 2009b.…”