2014
DOI: 10.7202/1024838ar
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Changement climatique, authenticité et marketing des régions nordiques

Abstract: Cet article expose le rôle du père Noël comme élément central du marketing et de la compétitivité des hautes latitudes nordiques. Bien que souvent associé à la Finlande et à la Laponie, nous démontrons qu’un certain nombre de destinations tendent à utiliser le père Noël dans leur effort de développer un avantage construit. Nous soutenons par ailleurs que la valeur du père Noël comme moyen de différencier une destination s’amoindrira à court terme en raison de la perte d’authenticité qui découle de la concurren… Show more

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Cited by 7 publications
(1 citation statement)
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“…Today, marketing efforts carried out by the tourism industry are a way to influence the tourist image of a destination. They should reflect the assets of the location in order to create a sustainable setting that attracts visitors (Hall 2009). Wildlife became a tourism resource when it was considered as an element that could be advertised to develop tourism.…”
Section: Wildlife: An Attraction Factor For a Territorymentioning
confidence: 99%
“…Today, marketing efforts carried out by the tourism industry are a way to influence the tourist image of a destination. They should reflect the assets of the location in order to create a sustainable setting that attracts visitors (Hall 2009). Wildlife became a tourism resource when it was considered as an element that could be advertised to develop tourism.…”
Section: Wildlife: An Attraction Factor For a Territorymentioning
confidence: 99%