Changes in Internet Searches Associated With the “Tips from Former Smokers” Campaign

Ayers, John W.; Althouse, Benjamin M.; Emery, Sherry

doi:10.1016/j.amepre.2015.03.015

Cited by 24 publications

(23 citation statements)

References 10 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The findings add to the growing literature on how novel data streams can inform education campaigns,20 21 public health22–26 and regulatory science 27. Findings demonstrated the possibility for real-time monitoring of education campaigns in the future.…”

Section: Resultsmentioning

confidence: 59%

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education

et al. 2016

View full text Add to dashboard Cite

Background Social media present opportunities for public health departments to galvanise interest in health issues. A challenge is creating content that will resonate with target audiences, and determining reactions to educational material. Twitter can be used as a real-time surveillance system to capture individuals’ immediate reactions to education campaigns and such information could lead to better campaigns in the future. A case study testing Twitter’s potential presented itself when the California Department of Public Health launched its ‘Still Blowing Smoke’ media campaign about the potential harmful effects of e-cigarettes. Pro-e-cigarette advocacy groups, in response, launched a counter campaign titled ‘Not Blowing Smoke’. This study tracked the popularity of the two campaigns on Twitter, analysed the content of the messages and determined who was involved in these discussions. Methods The study period was from 22 March 2015 to 27 June 2015. A stratified sampling procedure supplied 2192 tweets for analysis. Content analysis identified pro, anti and neutral e-cigarette tweets, and five additional themes: Marketing Elements, Money, Regulation/propaganda, Health, and Other. Metadata were analysed to obtain additional information about Twitter accounts. Results ‘Not Blowing Smoke’ was referenced more frequently than ‘Still Blowing Smoke’ on Twitter. Messages commonly objected to government regulation of e-cigarettes, refuted claims that e-cigarette manufactures were aligned with big tobacco, and touted the health benefits of e-cigarette use. E-cigarette companies and vape shops used campaign slogans to communicate with customers on Twitter. Conclusions Findings showed the time dynamics of Twitter and the possibility for real-time monitoring of education campaigns.

show abstract

Section: Resultsmentioning

confidence: 59%

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education

et al. 2016

View full text Add to dashboard Cite

show abstract

“…[19,20] This is likely because the MHN television advertisements do not specifically mention a Facebook page, but rather direct people to the MHN website (www.makehealthynormal.nsw.gov.au) that also does not invite visitors to follow the campaign on Facebook. That means that the Facebook page essentially operates independently from the other campaign elements as the only way users can find the page is by searching for it within Facebook or through incidental exposure to MHN content on Facebook.…”

Section: Discussionmentioning

confidence: 99%

“…Tips showed an association between television advertising and online behaviours, including increased visits to the campaign website and other cessation-related websites and searches for cessation information. [19,20] The evaluation also found that digital video was more cost-efficient at generating awareness compared to television, although the authors note that television advertising is still important as it reaches more people. [21] Another study compared the costeffectiveness of three media formats (television, online video, and online display advertising) for delivering an anti-smoking campaign.…”

Section: Introductionmentioning

confidence: 99%

Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics (Preprint)

Kite¹,

Grunseit²,

Li³

et al. 2018

Preprint

View full text Add to dashboard Cite

show abstract

“…Researchers can also exploit other digital surveillance tools such as Google Trends which provide information about relative quantities of searches for specific words or phrases, across time and geography. Again, descriptive analyses about the online prevalence of specific topics are available but do not yet address media effects (e.g., for digital surveillance: Ayers, Althouse, & Emery, 2015; Ayers, Althouse, Ribisl, & Emery, 2014; for automated content analysis: Emery, Szczypka, Abril, Kim, & Vera, 2014). …”

Section: Future Directions: Where Next?mentioning

confidence: 99%

Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes

Liu

Hornik

2016

Communication Methods and Measures

View full text Add to dashboard Cite

Measurement of exposure has long been one of the most central and fundamental issues in communication research. While self-reported measures remain dominant in the field, alternative approaches such as exogenous or hybrid measures have received increasing scholarly attention and been employed in various contexts for the estimation of media exposure; however, systematic scrutiny of such measures is thin. This study aims to address the gap by systematically reviewing the studies which utilized exogenous or hybrid exposure measures for examining the effects of media exposure on tobacco-related outcomes. We then proceed to discuss the strengths and weaknesses, current developments in this class of measurement, drawing some implications for the appropriate utilization of exogenous and hybrid measures.

show abstract

Changes in Internet Searches Associated With the “Tips from Former Smokers” Campaign

Cited by 24 publications

References 10 publications

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education

Campaigns and counter campaigns: reactions on Twitter to e-cigarette education

Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics (Preprint)

Measuring Exposure Opportunities: Using Exogenous Measures in Assessing Effects of Media Exposure on Smoking Outcomes

Contact Info

Product

Resources

About