“…Further problems were created by Western German politicians and business people who made various promises without keeping them (Nash, 1995;Lay, 1997); by Western German managers pressing their business cultures onto Neue Länder firms (Randlesome, 2000); by Alte Länder wholesalers and retailers who rejected to distribute goods from Eastern German production (Nash, 1995;Lunze, 1996;Zimmermann, 1998); and by Alte Länder consumers who only reluctantly or not at all bought those few products from the East that had made it into Alte Länder stores (Schmoll, 1996;Kersting, 1997). Differences in opinions (Banaszak, 1998), beliefs (Wydmusch, 2000), attitudes (Adler and Brayfield, 1996;Kirkcaldy et al, 1999), values (Borg and Braun, 1996), and cultural dimensions (Weber, 1991;Sweeney and Hardaker, 1994;Grunert et al, 1995;Howard, 1995;Emcke, 1999) established more potential sources for tensions, as did the frequent usage of the negative epithets "Ossie" (for Germans from the Neue Länder) and "Wessie" (for Germans from the Alte Länder), which are used by Eastern and Western Germans when referring to the other group, respectively (Stern, 1991;Emcke, 1999).…”