2023 Help me understand this report
Changes in Pack Features Among Top-Selling Cigarettes in the U.S., 2018 and 2021
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“…10 There has also been a shift from the original red towards blue or silver pack colours. 11 Additionally, in 2007, PMI introduced a Marlboro version of kretek, the most popular cigarette type in Indonesia. 12 13 The introduction of the 'crafted' variants could signify a distancing from the established 'Marlboro Man' towards an 'artisanal' and evolving image.…”
Section: Industry Watchmentioning
confidence: 99%
“…10 There has also been a shift from the original red towards blue or silver pack colours. 11 Additionally, in 2007, PMI introduced a Marlboro version of kretek, the most popular cigarette type in Indonesia. 12 13 The introduction of the 'crafted' variants could signify a distancing from the established 'Marlboro Man' towards an 'artisanal' and evolving image.…”
Section: Industry Watchmentioning
confidence: 99%
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