Changes in perceived usability and aesthetics with repetitive use in the first use session

Abstract

This study examines how repetitive use in a short time period influences perceived usability, aesthetics, and user satisfaction. A mixed design was used, considering usability, aesthetics, and exposure time. Sixty‐four users were tested in a controlled experimental setting. According to the results, the negative effect of low usability on perceived usability and user satisfaction decreased as familiarity with the tasks increased. Also, the negative effect of low aesthetics on perceived usability weakened with repetitive use. These results imply that repetitive use can be an important matter for products with bad designs and promoting repetitive use in a short time period can be an effective strategy to reduce negative user perceptions.

A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

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“…The research hypothesis H3 confirms the significant impact of aesthetics on curiosity. The relationship between aesthetics and curiosity has been widely validated [101][102][103][104][105][106]. In this study, the diverse dynamic decorations that arouse users' curiosity meet consumers' needs for interaction with hosts across different categories, spending levels, functions and emotional aspects, providing consumers with choices based on their individual needs.…”

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